Editorial Board   Guest Author

Ms. Shallcross

Juliana Shallcross

Founder, Trips and Giggles

Juliana Shallcross was previously the managing editor and founder of HotelChatter, Jaunted, and VegasChatter, a trio of daily websites owned by Conde Nast which chronicled the travel industry. Recently, she's been keeping tabs on the hospitality industry for several publications including Conde Nast Traveler, Frommers.com, and Tnooz.com. She's also creating daily website content for LE Miami, a contemporary travel collective which highlights global trends and shifts in high-end travel. With more than 10 years of reporting and writing experience related to hotels and travel, Ms. Shallcross has contributed her insights to several other travel publications including the New York Times, Wall Street Journal, Miami Herald, Inc., CNN, BBC, and National Geographic Traveler. Additionally, Ms. Shallcross has appeared on the Conde Nast Traveler Snapchat channel, which is proving to be a fun and engaging way to show off new hotels and dynamic cities. Recognizing the surge in family travel, Ms. Shallcross created her own family travel site, Trips + Giggles, in 2013 which details travel tips, ideas, and inspiration for parents. The site also includes a useful babysitter directory for parents in need of a night off while on vacation. This directory lists babysitting agencies in more than 20 cities, all of which are licensed and certified. The directory was featured in the March 2015 issue of Redbook Magazine. A native of New Jersey, Ms. Shallcross relocated to Los Angeles in 2002 after two years in New York as a creative marketing coordinator for Random House. She earned a Master's degree in Journalism from the University of Southern California in 2004. She's still based in Los Angeles and when not traveling, writing, or editing, she's out exploring her hometown.

Please visit http://www.tripsandgiggles.com for more information.

Ms. Shallcross can be contacted at 310-721-7356 or lovetrips&giggles@gmail.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.