Editorial Board   Guest Author

Ms. Shallcross

Juliana Shallcross

Founder, Trips and Giggles

Juliana Shallcross was previously the managing editor and founder of HotelChatter, Jaunted, and VegasChatter, a trio of daily websites owned by Conde Nast which chronicled the travel industry. Recently, she's been keeping tabs on the hospitality industry for several publications including Conde Nast Traveler, Frommers.com, and Tnooz.com. She's also creating daily website content for LE Miami, a contemporary travel collective which highlights global trends and shifts in high-end travel. With more than 10 years of reporting and writing experience related to hotels and travel, Ms. Shallcross has contributed her insights to several other travel publications including the New York Times, Wall Street Journal, Miami Herald, Inc., CNN, BBC, and National Geographic Traveler. Additionally, Ms. Shallcross has appeared on the Conde Nast Traveler Snapchat channel, which is proving to be a fun and engaging way to show off new hotels and dynamic cities. Recognizing the surge in family travel, Ms. Shallcross created her own family travel site, Trips + Giggles, in 2013 which details travel tips, ideas, and inspiration for parents. The site also includes a useful babysitter directory for parents in need of a night off while on vacation. This directory lists babysitting agencies in more than 20 cities, all of which are licensed and certified. The directory was featured in the March 2015 issue of Redbook Magazine. A native of New Jersey, Ms. Shallcross relocated to Los Angeles in 2002 after two years in New York as a creative marketing coordinator for Random House. She earned a Master's degree in Journalism from the University of Southern California in 2004. She's still based in Los Angeles and when not traveling, writing, or editing, she's out exploring her hometown.

Please visit http://www.tripsandgiggles.com for more information.

Ms. Shallcross can be contacted at 310-721-7356 or lovetrips&giggles@gmail.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.