Editorial Board   Guest Author

Ms. Shallcross

Juliana Shallcross

Founder, Trips and Giggles

Juliana Shallcross was previously the managing editor and founder of HotelChatter, Jaunted, and VegasChatter, a trio of daily websites owned by Conde Nast which chronicled the travel industry. Recently, she's been keeping tabs on the hospitality industry for several publications including Conde Nast Traveler, Frommers.com, and Tnooz.com. She's also creating daily website content for LE Miami, a contemporary travel collective which highlights global trends and shifts in high-end travel. With more than 10 years of reporting and writing experience related to hotels and travel, Ms. Shallcross has contributed her insights to several other travel publications including the New York Times, Wall Street Journal, Miami Herald, Inc., CNN, BBC, and National Geographic Traveler. Additionally, Ms. Shallcross has appeared on the Conde Nast Traveler Snapchat channel, which is proving to be a fun and engaging way to show off new hotels and dynamic cities. Recognizing the surge in family travel, Ms. Shallcross created her own family travel site, Trips + Giggles, in 2013 which details travel tips, ideas, and inspiration for parents. The site also includes a useful babysitter directory for parents in need of a night off while on vacation. This directory lists babysitting agencies in more than 20 cities, all of which are licensed and certified. The directory was featured in the March 2015 issue of Redbook Magazine. A native of New Jersey, Ms. Shallcross relocated to Los Angeles in 2002 after two years in New York as a creative marketing coordinator for Random House. She earned a Master's degree in Journalism from the University of Southern California in 2004. She's still based in Los Angeles and when not traveling, writing, or editing, she's out exploring her hometown.

Please visit http://www.tripsandgiggles.com for more information.

Ms. Shallcross can be contacted at 310-721-7356 or lovetrips&giggles@gmail.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.