Editorial Board   Guest Author

Ms. Ackerman

Carol Ackerman

Founder, The Ackerman Group

Carol Ackerman enjoys working with a wide variety of clients in the areas of real estate design and development both in the US and Mexico. She explores the world from both the visual and verbal aspects of storytelling. She has art-directed and written for video and print publications, including hotel, retail and resort collateral. Her public relations and master planning design experience led to the co-founding of Resort Golf Media, which published “Desert Dreams, Desert Romance: The History of the Royal Palms Resort and Spa”, now in its third printing. Ms. Ackerman has fulfilled communications, design, entitlement and real estate development assignments for Walt Disney, Starwood Hotels, GMA International, Hacienda de los Santos, the Los Angeles Times, Nicklaus Design, and Arnold Palmer's Restaurant. As an officer in an international master planning firm, she works on design/development teams for a wide array of projects with an element of hospitality involved: wellness facilities including spas; golf club houses, boutique hotels and resort complexes; marinas, theme parks, sports complexes and mixed use venues which include destination retail, residential and recreational amenities. Notable event productions have included the St. Regis Hotel NYC, Azimut & Benetti Group, Italian Wine Merchants, KSL Resorts, Ritz-Carlton, Golf Living Magazine, and the Pebble Beach Company. Ms. Ackerman resides in Phoenix, AZ and travels as often as possible visiting family throughout the US and to Mexico, where she is engaged in a large resort community development on the Cabo peninsula.

Ms. Ackerman can be contacted at 602-684-6800 or carol@theackermangroup.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.