Editorial Board   Guest Author

Mr. Dominguez

Michael Dominguez

Chief Sales Officer, MGM Resorts International

Michael Dominguez is the Chief Sales Officer for MGM Resorts International providing oversight of sales strategies in the MICE and leisure segments, including industry relations, diversity sales and MGM Resorts Events & Production Services. Mr. Dominguez oversees a Global Sales team that expands the US, Canada and International destinations. Mr. Dominguez's experience spans 29 years in the hospitality industry ranging from Food & Beverage operations, hotel sales and responsibility for destination sales in Palm Springs, California. This experience has afforded Mr. Dominguez the opportunity to work for numerous hotel management/ownership companies including: Hyatt Hotels, Starwood Hotels, Marcus Hotels, Harbaugh Hotels, Loews Hotels to name a few. He has the unique experience of both an operations background coupled with an extensive sales and marketing responsibility. Mr. Dominguez is actively involved in leadership roles in the Meetings and Events Industry and has served as Chairman for the International Board of Directors for Meeting Professionals International and currently serves on the US Travel Executive Committee. His other volunteer involvement includes being Co-Chair of the Meetings Means Business Coalition, GBTA Foundation Board of Directors, HSMA Foundation Board and is a member of the CIC's Accepted Industry Practices Exchange board. Mr. Dominguez has been recognized for his leadership and industry dedication by Successful Meetings Magazine 2013 - 2106 Top 25 Most Influential People in the Meetings Industry, Smart Meetings 25 Smartest Industry Leaders, HSMAI's Top Minds in Sales & Marketing as well as Hispanic Business' 50 Most Influential Hispanics in the United States. Mr. Dominguez speaks often at industry events focused on education to the meeting planning community as well as advocating for the value of face to face meetings. He has published numerous articles that are dedicated to raising the business acumen around meetings.

Please visit http://www.mgmresorts.com for more information.

Mr. Dominguez can be contacted at 702-632-7901 or mdominguez@mgmresorts.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.