Editorial Board   Guest Author

Mr. Inman

Gary Inman

Vice President Hospitality, Baskervill

Nationally recognized for his designs that embody innovation and the best of the past, Gary Inman, Allied ASID, has successfully merged his lifelong appreciation of beauty with a deep understanding of architecture and antiquities. As Vice President of Hospitality, Mr. Inman leads the boutique and luxury segments of Baskervill's growing Hotels + Resorts segment. He is an award-winning designer, author, and professional speaker whose work has been published in Boutique Design, Hotel Design, The Washington Post, Southern Accents, Traditional Homes, Fine Interiors, Home & Design and many others and counts eighteen ASID-IIDA awards to his name. The foundation of his design ethos comes from a dynamic interaction with and understanding of his clients. He adds to this his knowledge of historic design solutions garnered from post-graduate degrees in art history & architectural history, an appreciation of fine craftsmanship and lessons learned over more than two decades of practice. A member of The Society of Architectural Historians, The Hospitality Industry Network, and the American Society of Furniture Design, Mr. Inman is also a former High Point Market Style Spotter, editor of The Art of Fine Living, and serves on the board of Southern Innkeepers, America's first lodging association. He recently joined the board of the Bienenstock Furniture Library in High Point, North Carolina. He holds a Bachelor of Science in Textile and Interior Design from UNC Greensboro, Masters of Art History from Virginia Commonwealth University, and was a PhD Candidate in Architectural History at the University of Virginia. This fall, Mr. Inman moderates the panel discussion “Achieving the Local and Authentic in a Global Market” panel discussion at High Point Market's Hospitality at Market.

Please visit http://www.baskervill.com for more information.

Mr. Inman can be contacted at 803-343-1010 or ginman@baskervill.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.