Editorial Board   Guest Author

Mr. Van Wees

Hans Van Wees

General Manager, Hotel Vermont

Hans Van Wees is General Manager of Hotel Vermont. Appointed in December 2012, he is responsible for managing the contemporary, LEED-certified address located in the heart of Burlington, overseeing all operations including sales and marketing and food and beverage. A seasoned hospitality professional with extensive hotel experience in the Green Mountain State, Mr. Van Wees arrived at Hotel Vermont following senior leadership roles at hotels across New England, Europe and the Caribbean. Trained as an officer in the Dutch army, he launched his career in the Netherlands with Sonesta International Hotels and Resorts before transferring to Bermuda to take up various senior management positions at the 400-room Sonesta Beach Resort and Spa. Mr. Van Wees then moved to the U.S. as General Manager of the Trapp Family Lodge in Stowe, Vermont. He also provided consulting services to a variety of businesses throughout New England, including Jay Peak Resort in Jay, Vermont, where he led the opening of the boutique Tram Haus Lodge - a key component of the resort's $200 million expansion. Along with his hotel management expertise, Mr. Van Wees is a passionate advocate of sustainable development and operating practices in the hospitality industry. He has spoken on the subject at industry conferences and served as chairman of the Vermont Hospitality Council. He is also actively involved in hospitality education in Vermont, most recently as an adjunct professor at the Business Department of Johnson State College. Born and raised in the Netherlands, Mr. Van Wees studied Hospitality Management at the School for Hospitality Management in The Hague and earned an MBA from the Kellogg School of Management at Northwestern University. He is fluent in English and Dutch and also speaks German and French. Mr. Van Wees, his wife, Karen, and their son live in Burlington where they enjoy sailing on Lake Champlain as well as biking, hiking and cross-country skiing surrounded by the beauty of Vermont.

Please visit http://www.hotelvt.com for more information.

Mr. Van Wees can be contacted at 802-651-0080 or talktous@hotelvt.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.