Editorial Board   Guest Author

Ms. Velez-Couto

Maite Velez-Couto

Vice President, rbb Communications

Maite Velez-Couto, a Vice President at rbb Communications, brings a broad range of media relations, consumer product marketing and branding experience to the firm. Throughout her career, she has handled integrated communications campaigns for a wide variety of consumer clients - from travel and food and beverage to fashion and entertainment brands including, but not limited to AMResorts, Hampton by Hilton, Hilton Garden Inn by Hilton, Norwegian Cruise Line, Vlasic pickles, Mrs. Butterworth's syrup, Starbucks Coffee Company, and Feld Entertainment. Ms. Velez-Couto has vast knowledge of regional and national media, community relations and special events. She currently focuses on rbb's hospitality and food and beverage clients, managing multiple award-winning programs including recipients of PRSA's “Silver Anvil,” Holmes Report's “Gold SABRE”, and HSMAI's Adrian Awards. Her experience also includes supporting clients' efforts in Mexico, Colombia, the Caribbean and Spain. Ms. Velez-Couto graduated from the University of Miami with a bachelor's degree in Spanish Literature and an associate degree in architecture, and from Florida International University with a bachelor's degree in Humanities and post graduate studies in Spanish Language Journalism. She currently resides in Coral Gables.

Ms. Velez-Couto can be contacted at 305-783-3140 or maite.velez-couto@rbbcommunications.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.