Editorial Board   Guest Author

Ms. Bravo-Smith

Manuela Bravo-Smith

Senior Designer - Hospitality, Carrier Johnson + Culture

From a very young age, as early as five or six-years-old, Manuela Bravo-Smith knew she wanted to become an architect. Born in Mexico City and raised in Guadalajara, Mexico, Ms. Bravo-Smith has experienced the tangible and visual contrast between communities through time. Through travel and contact with various cultures, she has had the opportunity to reflect on how others see and experience new places. She has been influenced by her parent's background: her mother's simple and calm farm lifestyle, and her father's demanding career as a civil engineer in what was the biggest city in the world at the time. After completing a five-year architectural degree program from the Guadalajara University's CUAAD (University Center of Art, Architecture and Design) in 1997, Ms. Bravo-Smith began her professional journey from working at job sites to a project management position at an international engineering company, and finally to her current position with Carrier Johnson + CULTURE. The journey also led her to leave her native Mexico for Monterey in 2002, and then to San Diego in 2004. Working with well-established and respected architectural firms, Ms. Bravo-Smith has been exposed to a variety of domestic and international projects, ranging in building type from hospitality and mixed-use residential to corporate. While maintaining her architectural background she segued into the interior design field, and has been focused primarily on the hospitality sector since 2009. Working on four- and five-star hotel projects, Ms. Bravo-Smith works to elicit a unique personality for each project, rooting the design of each in the regional environment and historical context.

Please visit http://www.carrierjohnson.com for more information.

Ms. Bravo-Smith can be contacted at 619-239-2353 or web@carrierjohnson.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.