Editorial Board   Guest Author

Ms. Bravo-Smith

Manuela Bravo-Smith

Senior Designer - Hospitality, Carrier Johnson + Culture

From a very young age, as early as five or six-years-old, Manuela Bravo-Smith knew she wanted to become an architect. Born in Mexico City and raised in Guadalajara, Mexico, Ms. Bravo-Smith has experienced the tangible and visual contrast between communities through time. Through travel and contact with various cultures, she has had the opportunity to reflect on how others see and experience new places. She has been influenced by her parent's background: her mother's simple and calm farm lifestyle, and her father's demanding career as a civil engineer in what was the biggest city in the world at the time. After completing a five-year architectural degree program from the Guadalajara University's CUAAD (University Center of Art, Architecture and Design) in 1997, Ms. Bravo-Smith began her professional journey from working at job sites to a project management position at an international engineering company, and finally to her current position with Carrier Johnson + CULTURE. The journey also led her to leave her native Mexico for Monterey in 2002, and then to San Diego in 2004. Working with well-established and respected architectural firms, Ms. Bravo-Smith has been exposed to a variety of domestic and international projects, ranging in building type from hospitality and mixed-use residential to corporate. While maintaining her architectural background she segued into the interior design field, and has been focused primarily on the hospitality sector since 2009. Working on four- and five-star hotel projects, Ms. Bravo-Smith works to elicit a unique personality for each project, rooting the design of each in the regional environment and historical context.

Please visit http://www.carrierjohnson.com for more information.

Ms. Bravo-Smith can be contacted at 619-239-2353 or web@carrierjohnson.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.