Editorial Board   Guest Author

Ms. Miller

Pat Miller

Managing Principal & Hospitality Practice Leader, LEO A DALY

Pat Miller is Managing Principal and Hospitality Practice Leader for LEO A DALY, an internationally renowned architecture, engineering, planning and interiors firm. With 30 years of experience, Ms. Miller's expertise goes beyond basic design to touch every part of the hospitality industry.

Ms. Miler has the rare ability help developers, REITs, and hotel companies develop innovative solutions to their needs for financing, teaming and problem solving. She is able to bring together a vast network of individuals and consultants to coordinate the varied, and sometimes complex, requirements of her clients. She is well known and trusted within the industry as a valued resource and confidant in the creation of solutions for hospitality opportunities. Under her guidance, LEO A DALY is consistently ranked by magazines such as Hotel Business and Interior Design as one of the top leaders in hospitality design.

Ms. Miller is a sought-after speaker at various industry investment conferences and tradeshows and is willing to share her knowledge and skills with others. As a result, she was awarded the Network of Executive Women in Hospitality Joyce L. Johnson Award of Excellence in the hospitality industry in 1998.

Ms. Miller has also been recognized with several ASID Design Ovation awards. In 2006 she was awarded First Place Hospitality for interior design at Hotel du Pont in Wilmington, Delaware.

Ms. Miller holds and Associate of Science degree from Harcum College. Ms. Miller is affiliated with the Network of Executive Women in Hospitality (NEWH), the Society of Marketing Professional Services (SMPS) and the Urban Land Institute (ULI).

Please visit http://www.leoadaly.com for more information.

Ms. Miller can be contacted at 214-526-1144 or pmiller@leoadaly.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.