Editorial Board   Guest Author

Ms. Miller

Pat Miller

Managing Principal & Hospitality Practice Leader, LEO A DALY

Pat Miller is Managing Principal and Hospitality Practice Leader for LEO A DALY, an internationally renowned architecture, engineering, planning and interiors firm. With 30 years of experience, Ms. Miller's expertise goes beyond basic design to touch every part of the hospitality industry.

Ms. Miler has the rare ability help developers, REITs, and hotel companies develop innovative solutions to their needs for financing, teaming and problem solving. She is able to bring together a vast network of individuals and consultants to coordinate the varied, and sometimes complex, requirements of her clients. She is well known and trusted within the industry as a valued resource and confidant in the creation of solutions for hospitality opportunities. Under her guidance, LEO A DALY is consistently ranked by magazines such as Hotel Business and Interior Design as one of the top leaders in hospitality design.

Ms. Miller is a sought-after speaker at various industry investment conferences and tradeshows and is willing to share her knowledge and skills with others. As a result, she was awarded the Network of Executive Women in Hospitality Joyce L. Johnson Award of Excellence in the hospitality industry in 1998.

Ms. Miller has also been recognized with several ASID Design Ovation awards. In 2006 she was awarded First Place Hospitality for interior design at Hotel du Pont in Wilmington, Delaware.

Ms. Miller holds and Associate of Science degree from Harcum College. Ms. Miller is affiliated with the Network of Executive Women in Hospitality (NEWH), the Society of Marketing Professional Services (SMPS) and the Urban Land Institute (ULI).

Please visit http://www.leoadaly.com for more information.

Ms. Miller can be contacted at 214-526-1144 or pmiller@leoadaly.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.