Editorial Board   Guest Author

Mr. Martin

Ken Martin

Hospitality Expert, DLR Group

Ken Martin, Hospitality Expert with DLR Group, draws on his 25 year experience in design, planning, and management to provide leadership on a wide range of complex large scale hotel projects. Mr. Martin combines his passion for design and his collaborative style and approach to ensure that all user groups and members of the project team, beginning with the owner's representatives, will have input on the total facility design and functionality. He enjoys integrating changing technologies and guest travel trends into projects to stay on the edge of hospitality innovation. His passion and focus to deliver the best guest experience has led him to be successful in developing numerous world-class memorable experiences to owners, developers, brands and guests to bring new hospitality venues to communities across the country. Mr. Martin is DLR Group's national hospitality design expert. In this role he is a frequent traveler, which he parlays into research for his next hotel design. This opportunity to be the end user has helped shape Mr. Martin's definition of the definitive guest experience. Mr. Martin has worked with municipalities, owners, hotel flags and development groups to bring new hospitality venues to communities across the country. He ensures all user groups have input on the facility design and functionality. Mr. Martin led the planning and design of the Overland Park Convention Center and Sheraton Hotel, an award-winning facility that has earned both regional and national recognition for its design excellence and continues to be a staple of revenue generation for this suburban community. His projects include the Tucson Hotel and Convention Center design, HYATT House in San Jose, and the Overton Hotel & Conference Center in Lubbock, Texas.

Please visit http://www.dlrgroup.com for more information.

Mr. Martin can be contacted at 913-897-7811 or kmartin@dlrgroup.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.