Editorial Board   Guest Author

Mr. Martin

Ken Martin

Hospitality Expert, DLR Group

Ken Martin, Hospitality Expert with DLR Group, draws on his 25 year experience in design, planning, and management to provide leadership on a wide range of complex large scale hotel projects. Mr. Martin combines his passion for design and his collaborative style and approach to ensure that all user groups and members of the project team, beginning with the owner's representatives, will have input on the total facility design and functionality. He enjoys integrating changing technologies and guest travel trends into projects to stay on the edge of hospitality innovation. His passion and focus to deliver the best guest experience has led him to be successful in developing numerous world-class memorable experiences to owners, developers, brands and guests to bring new hospitality venues to communities across the country. Mr. Martin is DLR Group's national hospitality design expert. In this role he is a frequent traveler, which he parlays into research for his next hotel design. This opportunity to be the end user has helped shape Mr. Martin's definition of the definitive guest experience. Mr. Martin has worked with municipalities, owners, hotel flags and development groups to bring new hospitality venues to communities across the country. He ensures all user groups have input on the facility design and functionality. Mr. Martin led the planning and design of the Overland Park Convention Center and Sheraton Hotel, an award-winning facility that has earned both regional and national recognition for its design excellence and continues to be a staple of revenue generation for this suburban community. His projects include the Tucson Hotel and Convention Center design, HYATT House in San Jose, and the Overton Hotel & Conference Center in Lubbock, Texas.

Please visit http://www.dlrgroup.com for more information.

Mr. Martin can be contacted at 913-897-7811 or kmartin@dlrgroup.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.