Editorial Board   

Mr. Wise

Daniel Wise

Founder and Chief Product Architect, revcaster

Daniel Wise is the founder and chief product architect of revcaster - a Rainmaker company. A former senior revenue manager with over 15 years of experience in the hospitality industry, he founded revcaster in 2012, after identifying a need in the marketplace for an automated rate shopping solution that would provide increased speed and efficiency in the process of profit optimization. The company quickly established itself as the industry's leading hotel rate shopping tool and was acquired by Rainmaker in 2015. Mr. Wise began his hospitality career behind the hotel front desk, working his way to the position of revenue manager, where he found his calling in the industry. The pricing tools available to him at the time lacked the robust features he felt would have liked to have seen, as a user, and he drew from that wish list when he began to develop his own software solution. Mr. Wise and his hand-picked team of hotel software experts created an innovative, web-based tool that collects market-specific comp-set hotel price information from hundreds of branded sites and online travel agencies. In less than three years of launching his company, Mr. Wise's commitment to technical excellence based on client needs propelled revcaster to reach an installed base of 5,000+ properties and achieve a 98% customer satisfaction rating. Mr. Wise holds a Masters in Business Administration from the University of Oregon - Charles Lundquist College of business, as well as a BS in Business Management from Arizona State University.

Please visit http://revcaster.com for more information.

Mr. Wise can be contacted at 888-870-3180 or info@revcaster.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.