Editorial Board   

Mr. Lund

David Lund

Hospitality & Leadership Expert, The Hotel Financial Coach

David Lund is The Hotel Financial Coach, an international hospitality financial leadership expert. He has held positions as a Regional Financial Controller, Corporate Director and Hotel Manager with an international brand for over 30 years in Canada and the US.   Mr. Lund has personally reviewed thousands of budgets, forecasts, month end reports and commentaries. He has managed hotels with combined incomes of hundreds of millions and assets of more than a billion dollars. Throughout his career, David has combined his hotel business knowledge and communication skills to create strong financial teams and break with traditional accounting stereotypes. He believes that all hospitality leaders have the financial skills and talents and he works to see these talents come alive.   Mr. Lund authored an award-winning workshop on Hospitality Financial Leadership and has delivered this workshop and other workshops he has developed to hundreds of hotel managers. He coaches hospitality executives one on one and he delivers his Financial Leadership Workshops to hospitality teams throughout the world. Mr. Lund's workshops and coaching directly help hotels increase profits and build financially engaged management teams. Mr. Lund speaks at hospitality company meetings, hotel associations, and industry events on the subject of Financial Leadership. He has had several articles published in hotel trade magazines and he is the author of three books on Financial Leadership. Mr. Lund is a Certified Hotel Accounting Executive through The Hospitality Financial and Technology Professionals Association, HFTP and a Certified Professional Coach who received his coaches training and certification through the Coaches Training Institute, CTI.    Mr. Lund is based in Corona Del Mar, California where he lives with his wife Johanne who is also a hospitality financial consultant. Mr. Lund is a graduate of the Hospitality Management program at the New Brunswick College. Please visit http://hotelfinancialcoach.com/freecall/ for more information.

Mr. Lund can be contacted at 949-791-2739 or david@hotelfinancialcoach.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.