Editorial Board   Guest Author

Ms. Bailey

Amy Bailey

VP of Finance and HR, TSheets

Amy Bailey oversees all of the finance, human resource, legal, and facilities operations at TSheets — a time tracking and employee scheduling app that's used by 20,000 businesses worldwide. Her key role is to make the entire enterprise run smoothly, so the TSheets team can stay hyper-focused on helping its customers journey into greatness. Before TSheets, Ms. Bailey spent eight years working in the business assurance group at Coopers & Lybrand, now better known as PricewaterhouseCoopers following its 1998 merger with Price Waterhouse. Back in the technology sector, TSheets is just one of a number of high-growth companies that Ms. Bailey has worked for during her career. She has more than 25 years of experience in the sector having worked for Microsoft, Extended Systems (a printer-sharing and data/server management system company that was acquired by Sybase), ProClarity (a business intelligence and data analysis software company that was acquired by Microsoft in 2006), and Silverback Learning Solutions (a SaaS company focused on solutions to provide individualized learning plans and interventions for students). Amy also spent 3 years consulting for Marlin Equity (a global investment firm, focusing on due diligence and operation integrations for some of its technology portfolio companies.) Based in Boise, Idaho — which is home to a thriving tech community of its own — Amy has two children and lives with her husband and an English Mastiff named Scout in a fixer-upper in Boise's historic north end. Ms. Bailey is an original tomboy and enjoys all that the Idaho outdoors offers. She spends as much spare time as she can on a bike on a country ride or in the mountains, and cooks and bakes like a champ—the ultimate way to earn back those lost calories.

Please visit http://tsheets.com for more information.

Ms. Bailey can be contacted at 888-836-2720 or amy@tsheets.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.