Editorial Board   Guest Author

Mr. Grzeca

Jerome G. Grzeca

Founder & Managing Partner, Grzeca Law Group, S.C.

Jerome G. Grzeca, Founder and Managing Partner of Grzeca Law Group, S.C. (“GLG”), has practiced business immigration law for over twenty-seven years in both Washington, D.C. and Milwaukee, Wisconsin. GLG is a nationally recognized AV-rated law firm that serves employers and their foreign national employees on all aspects of immigration law.

Mr. Grzeca exclusively practices in the area of employment-based immigration law, providing immigration legal services to the international business community for the hire and transfer of key personnel around the world. He partners with business leaders from a wide variety of organizations to provide timely, practical and cost-effective solutions while remaining responsive to the sensitive concerns involving the employment of international personnel. He's represented clients in the hospitality, healthcare, biotechnology, information technology, transportation logistics, professional services, academia and manufacturing industries, among others.

Mr. Grzeca is an active member of the American Immigration Lawyers Association (AILA) He recently serviced on its Board of Governors and a was member of its Department of State (DOS) Liaison Committee. Further, he served the organization as Chair of the Taskforce on Affiliate Programs (2009); Vice Chair of the DOS Liaison Committee (2009-2010); Executive Director Search Committee (2009); Department of State Liaison Committee (2007-2008); USCIS National Benefits Policy Liaison Committee (2005-2007); Chair of the Wisconsin Advocacy Committee (2005-present); Chair of the Nebraska Service Center (NSC) Liaison Committee (2004-2006); Wisconsin Chapter Chair and Chair of the Milwaukee Bar Association (Immigration and Nationality Section) (2001-2003).

He is a seasoned speaker and author of a variety of topics relating to business immigration law, and has served on more than fifty professional immigration law panels, webinars and round-table discussions for businesses needing expertise in immigration matters.

Mr. Grzeca received his Juris Doctorate from Marquette University and is a member of the State Bar of Wisconsin and the District of Columbia Bar. Mr. Grzeca is listed with The Best Lawyers in America and Super Lawyers for excellence in immigration law.

Please visit http://www.grzecalaw.com for more information.

Mr. Grzeca can be contacted at 414-342-3000 or jgg@grzecalaw.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.