Editorial Board   Guest Author

Ms. Tower

Amanda Tower

Global Communications and Branding Manager, Wilson Associates

Amanda Tower is the Global Communications and Branding Manager for Wilson Associates interior architecture firm. Wilson Associates creates new definitions of luxury for an era that is increasingly well-travelled, connected and culturally diverse. For more than 40 years, the firm's dynamic talent and collaborative spirit have created the world's most trendsetting, iconic projects. Through its dedication to progressive design, Wilson Associates aims to inspire and engage its clients, people and world culture. Ms. Tower brings nearly 15 years of communications, marketing, talent recruitment and public relations experience to Wilson. She plays an important role in shaping the strategy and global image of the firm. In addition to content planning and strategy, Ms. Tower creates dynamic content for print and digital platforms to generate increased leads, impressions and brand engagement. Her familiarity with the vast world of art and design began at Savannah College of Art and Design, where she helped coordinate and execute a variety of campaigns and strategies, many of which won regional and national CASE, ADDY and HOW Magazine awards. Ms. Tower believes collaboration, curiosity and employing design thinking methodologies result in some of the most innovative ideas. Founded in 1971, Wilson Associates employs over 300 design professionals throughout its eight global offices. Headquartered Dallas the firm has several offices throughout the world in Abu Dhabi, Dubai, Los Angeles, New York, Paris (Atelier), Shanghai and Singapore. Wilson Associates is committed to providing the highest level of luxury design and client service through a full range of design services.

Please visit http://www.wilsonassociates.com for more information.

Ms. Tower can be contacted at 214-521-6753 or atower@wilsonassoc.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.