Editorial Board   Guest Author

Ms. Tower

Amanda Tower

Global Communications and Branding Manager, Wilson Associates

Amanda Tower is the Global Communications and Branding Manager for Wilson Associates interior architecture firm. Wilson Associates creates new definitions of luxury for an era that is increasingly well-travelled, connected and culturally diverse. For more than 40 years, the firm's dynamic talent and collaborative spirit have created the world's most trendsetting, iconic projects. Through its dedication to progressive design, Wilson Associates aims to inspire and engage its clients, people and world culture. Ms. Tower brings nearly 15 years of communications, marketing, talent recruitment and public relations experience to Wilson. She plays an important role in shaping the strategy and global image of the firm. In addition to content planning and strategy, Ms. Tower creates dynamic content for print and digital platforms to generate increased leads, impressions and brand engagement. Her familiarity with the vast world of art and design began at Savannah College of Art and Design, where she helped coordinate and execute a variety of campaigns and strategies, many of which won regional and national CASE, ADDY and HOW Magazine awards. Ms. Tower believes collaboration, curiosity and employing design thinking methodologies result in some of the most innovative ideas. Founded in 1971, Wilson Associates employs over 300 design professionals throughout its eight global offices. Headquartered Dallas the firm has several offices throughout the world in Abu Dhabi, Dubai, Los Angeles, New York, Paris (Atelier), Shanghai and Singapore. Wilson Associates is committed to providing the highest level of luxury design and client service through a full range of design services.

Please visit http://www.wilsonassociates.com for more information.

Ms. Tower can be contacted at 214-521-6753 or atower@wilsonassoc.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.