Editorial Board   Guest Author

Ms. Tower

Amanda Tower

Global Communications and Branding Manager, Wilson Associates

Amanda Tower is the Global Communications and Branding Manager for Wilson Associates interior architecture firm. Wilson Associates creates new definitions of luxury for an era that is increasingly well-travelled, connected and culturally diverse. For more than 40 years, the firm's dynamic talent and collaborative spirit have created the world's most trendsetting, iconic projects. Through its dedication to progressive design, Wilson Associates aims to inspire and engage its clients, people and world culture. Ms. Tower brings nearly 15 years of communications, marketing, talent recruitment and public relations experience to Wilson. She plays an important role in shaping the strategy and global image of the firm. In addition to content planning and strategy, Ms. Tower creates dynamic content for print and digital platforms to generate increased leads, impressions and brand engagement. Her familiarity with the vast world of art and design began at Savannah College of Art and Design, where she helped coordinate and execute a variety of campaigns and strategies, many of which won regional and national CASE, ADDY and HOW Magazine awards. Ms. Tower believes collaboration, curiosity and employing design thinking methodologies result in some of the most innovative ideas. Founded in 1971, Wilson Associates employs over 300 design professionals throughout its eight global offices. Headquartered Dallas the firm has several offices throughout the world in Abu Dhabi, Dubai, Los Angeles, New York, Paris (Atelier), Shanghai and Singapore. Wilson Associates is committed to providing the highest level of luxury design and client service through a full range of design services.

Please visit http://www.wilsonassociates.com for more information.

Ms. Tower can be contacted at 214-521-6753 or atower@wilsonassoc.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.