Editorial Board   

Mr. D'Amore

Louis D'Amore

Founder & President, International Institute of Peace through Tourism

Louis D'Amore is the Founder and President of the International Institute for Peace through Tourism (IIPT). He has been instrumental in promoting the travel and tourism industry as the world's first "Global Peace Industry" since the founding of IIPT in 1986. He has organized three Global Conferences on Peace through Tourism: Vancouver (1988), Montreal (1994), and Glasgow (1999); three Global Summits: Amman (2000), Geneva (2003); Pattaya, Thailand (2005); and three African Conferences on Peace through Tourism South Africa, (2002); Tanzania (2003); Zambia (2005). He is currently organizing the 4th IIPT African Conference Uganda (2007). More than 40 prestigious international organizations have become members of IIPT's Coalition of Partners for World Peace through Tourism, each Partner committed to a Millennium Project with the aim of "Building a Culture of Peace through Tourism." IIPT activities also include promotion of the "IIPT Credo of the Peaceful Traveler, and a "Global Peace Parks Program" with more than 450 IIPT Peace Parks dedicated to date. Mr. D'Amore has been a pioneer in promoting a social and environmental ethic within the travel and tourism industry since the mid-70's. In 1992, following the U.N. Conference on Environment and Development (Rio Summit), he developed the world's first Code of Ethics and Guidelines for Sustainable Tourism. He also developed the Guidelines for the Pacific Asia Travel Association GreeenLeaf Program and has been a consultant to the United Nations Environment Program (UNEP} on Codes of Conduct for Sustainable Tourism. His consulting experience includes working with the private sector and governments at all levels in a range of areas including: tourism master plans, community development, social impact assessment, environment, natural resources, cultural/heritage development, and conflict resolution with an emphasis on win-win solutions.

Mr. D'Amore can be contacted at 802-253-8671 or ljd@iipt.org

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.