Editorial Board   

Mr. D'Amore

Louis D'Amore

Founder & President, International Institute of Peace through Tourism

Louis D'Amore is the Founder and President of the International Institute for Peace through Tourism (IIPT). He has been instrumental in promoting the travel and tourism industry as the world's first "Global Peace Industry" since the founding of IIPT in 1986. He has organized three Global Conferences on Peace through Tourism: Vancouver (1988), Montreal (1994), and Glasgow (1999); three Global Summits: Amman (2000), Geneva (2003); Pattaya, Thailand (2005); and three African Conferences on Peace through Tourism South Africa, (2002); Tanzania (2003); Zambia (2005). He is currently organizing the 4th IIPT African Conference Uganda (2007). More than 40 prestigious international organizations have become members of IIPT's Coalition of Partners for World Peace through Tourism, each Partner committed to a Millennium Project with the aim of "Building a Culture of Peace through Tourism." IIPT activities also include promotion of the "IIPT Credo of the Peaceful Traveler, and a "Global Peace Parks Program" with more than 450 IIPT Peace Parks dedicated to date. Mr. D'Amore has been a pioneer in promoting a social and environmental ethic within the travel and tourism industry since the mid-70's. In 1992, following the U.N. Conference on Environment and Development (Rio Summit), he developed the world's first Code of Ethics and Guidelines for Sustainable Tourism. He also developed the Guidelines for the Pacific Asia Travel Association GreeenLeaf Program and has been a consultant to the United Nations Environment Program (UNEP} on Codes of Conduct for Sustainable Tourism. His consulting experience includes working with the private sector and governments at all levels in a range of areas including: tourism master plans, community development, social impact assessment, environment, natural resources, cultural/heritage development, and conflict resolution with an emphasis on win-win solutions.

Mr. D'Amore can be contacted at 802-253-8671 or ljd@iipt.org

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.