Editorial Board   Guest Author

Ms. Ippolito-Craven

Francesca A. Ippolito-Craven

Shareholder, Kubicki Draper

Francesca A. Ippolito-Craven is a Shareholder and Hospitality Practice Group Co-Chair in the Miami, Florida office of Kubicki Draper, a full service law firm which provides representation to its clients throughout the State of Florida and the Southern parts of Georgia, Alabama and Mississippi.

Ms. Ippolito-Craven's practice involves representing owners, operators, developers, contractors and franchisees of hotels, resorts, vacation clubs, restaurants, health clubs and spas, and bars and night clubs in hospitality and associated retail and vendor related operational and management issues, transactional matters and litigation. Throughout her career, she has drafted, negotiated and litigated various operational, vendor, event and artist agreements. Additionally, she has handled lawsuits involving liquor liability, event sponsorship, sexual assault, security, premises liability, products liability, toxic and hazardous substances, foodborne illnesses and construction. Ms. Ippolito-Craven has written numerous articles and lectured to hotel executives, operators, managers, general counsel and security personnel, and their insurers, on a variety of hospitality related legal issues. Since 2010, she has co-authored the Florida section of the nationally published Tort Law Desk Reference: A Fifty-State Compendium (Aspen Publishers).

She is actively involved in, and a member of, international and national hospitality associations and organizations, including the Miami-Dade Chapter of the Florida Restaurant & Lodging Association and the Global Alliance of Travel, Tourism & Hospitality. Ms. Ippolito-Craven is member of, and on the Board of Directors for, the Academy of Hospitality Industry Attorneys.

She is licensed to practice law in the State of Florida and in the U.S. District Courts for the Southern, Northern and Middle Districts of Florida.

Please visit http://www.kubickidraper.com for more information.

Ms. Ippolito-Craven can be contacted at 305-982-6604 or fic@kubickidraper.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.