Editorial Board   Guest Author

Mr. Scovell

T. Dupree Scovell

Managing Partner & Chief Investment Officer, Woodbine Development Corporation

T. Dupree Scovell is the managing partner and chief investment officer at Woodbine Development Corporation, a full-service real estate company that specializes in hospitality and recently launched the Woodbine Legacy Investments fund. Mr. Scovell got his start in the hotel business at the age of 16, working as a dishwasher at Hyatt Regency Dallas. He joined Woodbine in 2011 to lead the company's West Coast operations. Based out of the Los Angeles office, he is responsible for Woodbine's acquisition platform and capital markets efforts as well as managing the Woodbine Hospitality Development and Investment fund, a private equity entity dedicated to the acquisition and development of upscale select-service hotels and lifestyle destinations throughout the United States. Prior to joining Woodbine, Mr. Scovell spent five years working for Trammell Crow Company in Dallas, where he focused on retail and mixed-use development projects. He was named by the National Real Estate Forum as one of “Tomorrow's Newsmakers” and by the Dallas Business Journal “40 Under 40,” which spotlights local executives for their professional and civic contributions to the local community. Early in his career, he was recognized by Dallas CEO magazine as one of the “Top 30 Real Estate Professionals Under 30.” Mr. Scovell graduated with four undergraduate bachelor degrees from Texas Tech University and earned with two masters degrees from Stanford, including a M.Ed. from the Stanford Graduate School of Education and an MBA from the Stanford Graduate School of Business. Beyond real estate and hospitality, his passions include supporting public education and providing opportunities for underprivileged high school graduates to attend college through the Scovell Scholarship Foundation. Please visit http://www.woodbinedevelopment.com for more information.

Mr. Scovell can be contacted at 214-855-6000 or dscovell@woodbinedevelopment.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.
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