Editorial Board   Guest Author

Mr. Samuels, Esq.

David M. Samuels, Esq.

Senior Partner and Chair of the Hospitality Industry Group, Michelman & Robinson, LLP

David M. Samuels, Esq., a senior partner and Chair of the Hospitality Industry Group at Michelman & Robinson, LLP, a national law firm, provides legal counsel and guidance to hotels, resorts, and private clubs in a variety of matters. He is a recognized authority in every facet of litigation related to personal and catastrophic injury, as well as premises liability and administrative law. He has significant expertise across an array of hospitality industry issues, including: guest safety; privacy; ADA accessibility; hotel security; common carrier liability; and property losses. Over the past 25 years, Mr. Samuels has successfully tried, mediated and arbitrated numerous complex disputes on behalf of hospitality industry clients in Southern California and across the country. Additionally, Mr. Samuels serves as Outside General Counsel to numerous hotel companies and regularly provides day-to-day guidance regarding hotel operations. He also assists numerous clients and hotel industry associations by providing operational training for management and staff. Beyond his dedication to the hospitality industry, Mr. Samuels is routinely sought by excess insurance carriers to serve as “monitoring” counsel in high exposure/catastrophic injury cases. He also represents general contractors in personal injury matters in the construction industry, and counsels government agencies and municipalities in cases arising from alleged dangerous conditions of public property. Mr. Samuels is regularly named to the list of Southern California Super Lawyers, and was honored as one of the Top Attorneys in Southern California by Super Lawyers Magazine. He is also recognized by Martindale-Hubbell as an AV (Preeminent) peer-rated attorney.

Please visit http://www.mrllp.com for more information.

Mr. Samuels, Esq. can be contacted at 310-564-2670 or dsamuels@mrllp.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.