Editorial Board   Guest Author

Mr. Tacchino

Arthur Tacchino

Principal and Chief Innovation Officer, SyncStream Solutions

Arthur Tacchino is one of the country's leading experts on the Affordable Care Act. He created the ACA Decision Support Tool, which enables employers to gather and input key individualized employer data and generate a customized analysis of the ACA's impact on their business. He also created SyncStream's ACA Dashboard and Reporting Essentials solutions, and leads development of other solutions that help employers tackle the challenges of healthcare reform.

Prior to joining SyncStream, Mr. Tacchino spent three years at The American College of Financial Services in Bryn Mawr, Pa., where he participated in the creation of the Chartered Healthcare Consultant (ChHC) designation. As part of this work, Mr. Tacchino designed and taught two courses on the Affordable Care Act—"Essentials of Healthcare Reform" and "The Healthcare Consultant."

Mr. Tacchino is a prolific speaker on the impacts of the Affordable Care Act and presents frequently to the National Association of Insurance and Financial Advisors (NAIFA), the National Association of Health Underwriters (NAHU), the Financial Planning Association (FPA), and other organizations. He has worked on several projects with corporate clients, including large insurance carriers, and has been published in blind peer reviewed publications, such as the Journal for Financial Service Professionals and the Journal of Financial Planning.

Mr. Tacchino earned his B.S. in economics from Susquehanna University and his J.D. from Widener University School of Law.

Please visit http://www.sync-stream.com for more information.

Mr. Tacchino can be contacted at +1 877-291-9256 or infoabout@sync-stream.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.