Editorial Board   Guest Author

Mr. Tacchino

Arthur Tacchino

Principal and Chief Innovation Officer, SyncStream Solutions

Arthur Tacchino is one of the country's leading experts on the Affordable Care Act. He created the ACA Decision Support Tool, which enables employers to gather and input key individualized employer data and generate a customized analysis of the ACA's impact on their business. He also created SyncStream's ACA Dashboard and Reporting Essentials solutions, and leads development of other solutions that help employers tackle the challenges of healthcare reform.

Prior to joining SyncStream, Mr. Tacchino spent three years at The American College of Financial Services in Bryn Mawr, Pa., where he participated in the creation of the Chartered Healthcare Consultant (ChHC) designation. As part of this work, Mr. Tacchino designed and taught two courses on the Affordable Care Act—"Essentials of Healthcare Reform" and "The Healthcare Consultant."

Mr. Tacchino is a prolific speaker on the impacts of the Affordable Care Act and presents frequently to the National Association of Insurance and Financial Advisors (NAIFA), the National Association of Health Underwriters (NAHU), the Financial Planning Association (FPA), and other organizations. He has worked on several projects with corporate clients, including large insurance carriers, and has been published in blind peer reviewed publications, such as the Journal for Financial Service Professionals and the Journal of Financial Planning.

Mr. Tacchino earned his B.S. in economics from Susquehanna University and his J.D. from Widener University School of Law.

Please visit http://www.sync-stream.com for more information.

Mr. Tacchino can be contacted at +1 877-291-9256 or infoabout@sync-stream.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.