Editorial Board   Guest Author

Mr. Quezada

David Quezada

Vice President - Loss Control, EMPLOYERS

David M. Quezada has been Vice-President of Loss Control Services for EMPLOYERS since 2014. He is responsible for providing leadership, direction and management oversight of the loss control operations, ensuring field staff operates within established company/functional policies, procedures and guidelines. Mr. Quezada has served in various executive management positions with EMPLOYERS, most recently as Senior Vice President/General Manager, Strategic Partnerships & Alliances, from January 2006 to May 2014. He was responsible for the marketing and underwriting of business produced through non-traditional, strategic partnerships, and the identification of new, strategic partnership opportunities. Prior to that time, Mr. Quezada served as Vice-President, Loss Control, with Employers Compensation Insurance Company. He is an accomplished executive with extensive workers' compensation insurance industry experience and proven achievement in various corporate leadership positions. Mr. Quezada holds a B.A. degree from Cal Poly Pomona University. EMPLOYERS, America's small business insurance specialist®, offers workers' compensation insurance and services through Employers Insurance Company of Nevada, Employers Compensation Insurance Company, Employers Preferred Insurance Company, and Employers Assurance Company. Insurance is not offered in all jurisdictions.

Please visit https://www.employers.com/ for more information.

Mr. Quezada can be contacted at 800-588-5200 or losscontrol@employers.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.