Editorial Board   

Mr. Poad

Jim Poad

Director of Client Solutions, Advantage IQ

Jim Poad, a 30-year energy industry veteran, serves as Director of Client Solutions for expense and energy management firm, Advantage IQ. In this capacity, Mr. Poad is responsible for developing and directing the Company's energy management programs on behalf of clients. He works with clients to develop and implement a customized strategy to better manage energy usage, reduce overall operational costs, and meet overriding corporate objectives. He has helped clients save millions of dollars through the implementation of supply-side and demand-side initiatives. Prior to his position at Advantage IQ, Poad served as Director, Business Development for Johnson Controls, Inc, Prenova, and also served as Director, Strategic Business Development for TXU Energy. At TXU, he first served as Regional Marketing Director for the Chicago region. In this role he was responsible for project evaluation, commodity sales and delivery for both electric power and natural gas, as well as facility sales. Later, he was appointed Director of Strategic Business Development, a role which required identifying and developing comprehensive energy management and outsourcing engagements for Fortune 500 companies with extensive energy requirements. Earlier, Poad held a number of positions with Wisconsin Power and Light Company and Alliant Energy. He worked in operations, administration, and sales management with these companies, and received several awards for operational excellence, marketing success and exceptional safety records.

Mr. Poad can be contacted at 608-755-1650 or jpoad@advantageiq.com.

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.