Editorial Board   

Mr. Kravetz

Dana Kravetz

Firm Managing Partner, Michelman & Robinson, LLP

Dana A. Kravetz is the Firm Managing Partner of Michelman & Robinson, LLP (M&R), a national law firm headquartered in Los Angeles, with additional offices in Orange County (California), San Francisco, Chicago and New York City. Also the leader of M&R's Hospitality Industry Group, Mr. Kravetz focuses his practice on the representation of hotel and restaurant management, specializing in a range of employment law matters - discrimination, wrongful termination, whistleblower and class action litigation, sexual harassment prevention, workforce reduction, hiring best practices and wage and hour issues, among them.

In addition, Mr. Kravetz advises and litigates on behalf of clients in connection with executive employment contract disputes; independent contractor and misclassification issues; and non-competition, separation and non-disclosure agreements. He handles workplace training, investigations, compliance and audits as well.

A hospitality industry authority, Mr. Kravetz is an active participant in the space. He sits on the Advisory Board for the Cornell Institute for Hospitality Labor and Employment Relations and the Planning Committee for the Americas Lodging Investment Summit Law Conference. In both roles, he collaborates to identify hot topics facing hoteliers and develop programming to educate them.

Mr. Kravetz is also involved in the American Hotel & Lodging Association, and he is a member of the Government & Legal Relations Committee of the California Hotel & Lodging Association. There is more. He frequently speaks at national and regional hospitality industry conferences and events (like ALIS Law and HR in Hospitality), and he regularly contributes articles to HotelExecutive.

Please visit http://www.mrllp.com/professionals-Dana-Kravetz.html for more information.

Mr. Kravetz can be contacted at 310-299-5500 or dkravetz@mrllp.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.