Editorial Board   Guest Author

Mr. Gonzalez

Luis J. Gonzalez

Attorney Litigation Practice & Alcohol Beverage Team, Holland & Knight

Luis J. Gonzalez is an attorney in the Litigation Practice and Alcohol Beverage Team in Holland & Knight's Orlando office. From providing representation in employment matters and contract disputes to advising how to obtain a distributor or restaurant liquor license and AB&T regulatory compliance, Mr. Gonzalez offers clients an in-depth understanding of a broad subject matter. Mr. Gonzalez helps clients enforce restrictive covenants, protect trade secrets, conduct internal investigations, and resolve contract disputes and business torts. In addition, he represents employers in litigation involving a broad range of employment-related matters, including claims of discrimination, wage and hour violations, the Family and Medical Leave Act (FMLA), whistleblower/retaliation and sexual harassment. He represents clients before federal and state courts and in arbitration. Mr. Gonzalez counsels companies on handling performance evaluations and employee terminations, as well as other related issues such as implementing and enforcing effective policies and procedures to avoid litigation. Previously, Mr. Gonzalez was in law enforcement as a uniformed and undercover investigator, SWAT team member and K-9 handler. He also served as a special agent and special agent supervisor with the Florida Division of Alcoholic Beverages and Tobacco. This unique background offers clients a valuable perspective on navigating the heavily regulated alcohol beverage industry. Mr. Gonzalez counsels all segments of the alcohol industry - including brand owners, wholesale distributors, restaurants, hotels, bars, non-profits, and clubs - in regulatory compliance, liquor licenses, distribution, retail sales, promotions, marketing and administrative enforcement actions. Additionally, he assists with land use matters and mergers and acquisitions involving liquor licensing.

Please visit http://www.hklaw.com for more information.

Mr. Gonzalez can be contacted at 407-244-1163 or luis.gonzalez@hklaw.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.