Editorial Board   Guest Author

Mr. Jost

Julian Jost

CEO & Founder, Spacebase

Julian Jost's career path was clearly plotted when he started his studies, and he's followed it ever since. As a business and management graduate, his professional life began as a strategy consultant with Roland Berger Strategy Consultants.

Mr. Jost was particularly successful in the areas of business development and project management. However, his experiences showed him how inefficient and uncreative the collaboration and meeting culture in companies could be. He began to organize multiple creative workshops for clients in exciting environments and discovered the potential that lies in the optimization of business events.

As a born entrepreneur, he quickly decided to follow his ideas. After finishing his MBA at Oxford University, Mr. Jost left the consultancy and started Spacebase in 2014, the worldwide booking platform for outstanding meeting and event locations. Spacebase enables companies to easily and transparently book unusual meeting locations, host creative events and save valuable time while organizing.

Today, the Spacebase portfolio offers over 2,000 meeting locations in more than 30 cities across 12 countries. Together with business partner Jan Hoffmann-Keining and the well-known industry expert and travel veteran Stephan Ekbergh, he is changing the way we meet. His vision is to facilitate the right location and the right surroundings to create more flexible, more efficient, and more creative meetings, workshops, and events.

With an eye for untapped potential, Mr. Jost and his team have made thousands of unconventional and previously unexplored locations available for meeting and workshop rental. His passion and entrepreneurial skill make him a force to be reckoned with; in fact, Spacebase is helping to form the meeting industry's newest and most contemporary sector of offsite meeting locations.

The Berlin-based start-up has been recipient of some of the meeting industry's most treasured awards, such as Eye for Travel's Start-up of the Year in 2015 as well as Web In Travel's Start-up of the Year in 2014. Spacebase is definitely a company to watch as the meeting industry goes digital and the trend of unique meeting spaces continues to grow.

Please visit http://www.spacebase.com/en/ for more information.

Mr. Jost can be contacted at +49 646-513-2879 or julian@spacebase.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.