Editorial Board   Guest Author

Ms. Kane

Victoria Kane

Counsel & Compliance Manager, Shiftgig, Inc.

Victoria Kane has extensive experience as legal advisor and management consultant in all areas of labor and employment law for various industries, such as hospitality, food service, staffing, advertising, marketing, technology, dealerships, colleges, government agencies and non-profit organizations. She has developed and implemented corporate university training for Fortune 500 businesses across North America. She has created and led coalitions of employers, franchisors, Chambers of Commerce, schools, and associations to develop education and job training opportunities for industry sectors, focused on upgrading skills and training of U.S. Veterans and individuals with hiring barriers (such as English language skills, disabilities, and non-violent criminal records). She has legal experience vigorously defending employers against single plaintiff and class action federal and state employment matters; and developing effective enterprise risk management strategies. Ms. Kane has thoroughly enjoyed teaching at Kendall College for over four years. Kendall is the Number One Chicago program for preparing students for careers in culinary arts and hospitality management. (TNS Global - 2013 Survey) Victoria develops content and assessments for teaching both on-ground and online courses in Legal Issues in Hospitality Management, Bankruptcy & Reorganization, Human Resources Management, and Risk Management. She also developed the Contract Law course for the Laureate partner school in Saudi Arabia. Currently, Ms. Kane serves as Counsel & Compliance Manager for Shiftgig, Inc., connecting millions of people to millions of shifts with employers in hospitality, retail, customer service and light industrial verticals. Shiftgig uses proprietary technology and mobile/web apps to continually assess worker demographics, time-to-fill efficiencies, and value-added services for year-round rapid deployment of a qualified talent pool.

Please visit http://shiftgig.com for more information.

Ms. Kane can be contacted at 312-489-5666 or vkane@shiftgig.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.