Editorial Board   Guest Author

Mr. Coleman

James Coleman

Senior Director of Relations and Business Development, Luxury Commercial Bath

James Coleman is the Senior Director of Relations and Business Development of Luxury Commercial Bath, and the President of DIRECT Show Flooring. Luxury Commercial Bath has been proven a leader in the Hospitality Bathroom Remodeling Industry and aims to provide the best services for bathroom remodeling in the hospitality industry (director which involves hotels, restaurants, bars, etc.). DIRECT, in the meantime, provided CPT, or Custom Printed Textured, Flooring Product - which was brought to the forefront of the Trade Show and Event markets, along with the EZ-Down Planks and Tiles. They specialize in museum, retail, and hospitality flooring services, as well as visual merchandising, branding, and product rolloutust. He was also the Chief Marketing Officer, and later the President, of The Tiles. Additionally, he was the Vice President of Sales/Product Development at J International, where he was directly involved in the cultivation of new and existing dealers. His responsibilities included quoting, designing, and pricing of the large or non-standard floors. He was also in-charge of developing new products and implementing the J Green initiative. (which he personally does), etc. He attests to the effort as something to “project the products in their best light for the lowest cost for the company”. Mr. Coleman, along with DIRECT and The Tiles, were awarded the Buyers Choice Award at Exhibitor for two consecutive years (2011-2012). These awards were given for the CPT Flooring that is reverse-printed with UV ink in 2011, and the ILLUMILITE Panel Flooring system - which is a paper-thin, flexible, and impact-resistant LEC technology. Hotel and bathroom remodeling, as well as hospitality design, is where his skillset primarily revolves around. Mr. Coleman prides in the fact that he can help clients find the right products at the best price, delivering upon quality bathroom remodeling and paraphernalia. He is also versed in Sales, Exhibit Designs, Business Development, Trade Shows, Account Management, Corporate Events, and Marketing Strategy. Please visit http://luxurycommercialbath.com for more information.

Mr. Coleman can be contacted at 815-317-0601 or info@luxurycommercialbath.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.