Editorial Board   Guest Author

Mr. Schaedle

Scott Schaedle

Founder, Quore

Scott Schaedle founded Quore in 2012 after identifying the need for a solution to revolutionize and streamline hotel operations. Raised in a family rooted in the hospitality industry, Mr. Schaedle's background - combined with his advertising and graphic design expertise - inspired him to create Quore. Mr. Schaedle is the driving force behind the vision of the company and designed Quore through a collaboration between hoteliers, designers and software developers. In just a few short years, Quore grew from a few employees to 32, and is now located in an office that will allow for a 50 percent growth in staff. Under Mr. Schaedle's leadership, Quore surpassed its three-to-five-year plan in the first three months of business and now has more than 60,000 users at more than 2,100 hotels, including properties in leading management companies like: Chartwell Hospitality, InterMountain Management Company, McKibbon Hotel Management, InnVentures, Dimension Development, Newport Hospitality Group, and Vision Hospitality Group & NewcrestImage. In 2016 Quore was selected as a preferred software vendor for two of the world's largest lodging companies, InterContinental Hotels Group (IHG) and Choice Hotels International, Inc. In November 2016, Mr. Schaedle was named one of the top innovators in hotel operations by Lodging Magazine. Mr. Schaedle plans to continue the momentum of Quore's success by expanding Quore's suite of features and continue to invest in top-tier talent to strengthen its product offering to new and existing customers. Prior to founding Quore, Mr. Schaedle developed Central Equine, an equestrian marketing and advertising company at the age of 23. Holdings included an internationally distributed publication along with one of the largest equine website at the time, changing the way high-end horses are bought and sold to this day.

Please visit http://www.quore.com for more information.

Mr. Schaedle can be contacted at 877-974-9774 or scott.schaedle@quore.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.