Editorial Board   Guest Author

Mr. Schaedle

Scott Schaedle

Founder, Quore

Scott Schaedle founded Quore in 2012 after identifying the need for a solution to revolutionize and streamline hotel operations. Raised in a family rooted in the hospitality industry, Mr. Schaedle's background - combined with his advertising and graphic design expertise - inspired him to create Quore. Mr. Schaedle is the driving force behind the vision of the company and designed Quore through a collaboration between hoteliers, designers and software developers. In just a few short years, Quore grew from a few employees to 32, and is now located in an office that will allow for a 50 percent growth in staff. Under Mr. Schaedle's leadership, Quore surpassed its three-to-five-year plan in the first three months of business and now has more than 60,000 users at more than 2,100 hotels, including properties in leading management companies like: Chartwell Hospitality, InterMountain Management Company, McKibbon Hotel Management, InnVentures, Dimension Development, Newport Hospitality Group, and Vision Hospitality Group & NewcrestImage. In 2016 Quore was selected as a preferred software vendor for two of the world's largest lodging companies, InterContinental Hotels Group (IHG) and Choice Hotels International, Inc. In November 2016, Mr. Schaedle was named one of the top innovators in hotel operations by Lodging Magazine. Mr. Schaedle plans to continue the momentum of Quore's success by expanding Quore's suite of features and continue to invest in top-tier talent to strengthen its product offering to new and existing customers. Prior to founding Quore, Mr. Schaedle developed Central Equine, an equestrian marketing and advertising company at the age of 23. Holdings included an internationally distributed publication along with one of the largest equine website at the time, changing the way high-end horses are bought and sold to this day.

Please visit http://www.quore.com for more information.

Mr. Schaedle can be contacted at 877-974-9774 or scott.schaedle@quore.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.