Editorial Board   Guest Author

Ms. Van Leunen

Diane Van Leunen

Director of Digital Marketing, Flip.to

Diane Van Leunen is the Director of Digital Marketing at Flip.to, the advocacy marketing platform that helps hotels reach, inspire and convert entirely new global audiences of travelers every day. Ms. Van Leunen began her career as a designer in advertising and branding. Soon after, she was propelled into the world of hospitality. She took a position in art direction at Plan A PR and Marketing, a public relations firm specializing in the B2B hotel technology space. Following agency life, Ms. Van Leunen moved client-side, tackling hotel marketing with a creative role on the corporate team at The Kessler Collection—a boutique hotel group that provides curated experiences to discerning travelers. In Ms. Van Leunen's role at Flip.to she leads the development of communication and brand strategies for the growing platform. Her unique background gives her the right mix of skills to make an impact across the entire organization, collaborating on a daily basis with the creative, marketing, sales and account management teams to drive success. In all, Ms. Van Leunen has spent over 8 years gaining intimate knowledge in global travel technology while being introduced to many of the best and brightest minds in the industry. She's as passionate about learning as in her beginnings as a designer, and is today immersed in thoughtful product design and marketing on a world-class team of innovators. Her work has been published in Print Magazine's Regional Design Annual and she has earned numerous industry accolades while also being named the Employee of the Year in 2016 at Flip.to. True to her roots in travel, her free time is spent exploring new destinations worldwide alongside friends and her furry, four-legged companion.

Please visit http://www.flip.to for more information.

Ms. Van Leunen can be contacted at 321-234-2086 or dvanleunen@flip.to

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.