Editorial Board   Guest Author

Mr. Gieselman

James Gieselman

Principal, Servidyne

Jim Gieselman is a principal in the consulting firm, Servidyne LLC based in Atlanta, Georgia. He rejoined the firm after a 5-year stint as principal with Emeritus Consulting LLC. Servidyne provides energy and sustainability consulting in the commercial and institutional building space. Mr. Gieselman provides leadership and experience in the breath of Servidyne's offerings including energy auditing, retro-commissioning, strategic planning and energy modeling. Previously he managed the operation of Servidyne's engineering group, providing energy and sustainability consulting services for commercial, institutional, and industrial facilities.

Mr. Gieselman has served as the corporate energy consultant to The Ritz-Carlton Hotel Company, advising their hotel properties throughout North America in the areas of energy efficiency and HVAC infrastructure. He was also instrumental in enhancing the functionality of fault detection / diagnostics software. He began his career with The Trane Company where he rose to the level of Manager, Industrial Sales and Application Engineering. After leaving Trane, he founded MJC, Inc., a manufacturing company dedicated to innovative customization of HVAC equipment.

Mr. Gieselman holds a B.S. in Aerospace Engineering from the University of Notre Dame and an MBA from The Robinson School of Business at Georgia State University. He is a registered Professional Engineer, a member of ASHRAE, and an ASHRAE certified Building Energy Assessment Professional (BEAP). Mr. Gieselman is also an instructor at Chattahoochee Technical College where he teaches an advanced HVAC course to building engineers for Building Owners and Managers Association (BOMA) Atlanta.

He has also authored a number of articles for various publications on the topic of energy and energy conservation.

Please visit http://www.servidyne.com for more information.

Mr. Gieselman can be contacted at 470-355-9014 or jim.gieselman@servidyne.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.