Editorial Board   Guest Author

Mr. Gieselman

James Gieselman

Principal, Servidyne

Jim Gieselman is a principal in the consulting firm, Servidyne LLC based in Atlanta, Georgia. He rejoined the firm after a 5-year stint as principal with Emeritus Consulting LLC. Servidyne provides energy and sustainability consulting in the commercial and institutional building space. Mr. Gieselman provides leadership and experience in the breath of Servidyne's offerings including energy auditing, retro-commissioning, strategic planning and energy modeling. Previously he managed the operation of Servidyne's engineering group, providing energy and sustainability consulting services for commercial, institutional, and industrial facilities.

Mr. Gieselman has served as the corporate energy consultant to The Ritz-Carlton Hotel Company, advising their hotel properties throughout North America in the areas of energy efficiency and HVAC infrastructure. He was also instrumental in enhancing the functionality of fault detection / diagnostics software. He began his career with The Trane Company where he rose to the level of Manager, Industrial Sales and Application Engineering. After leaving Trane, he founded MJC, Inc., a manufacturing company dedicated to innovative customization of HVAC equipment.

Mr. Gieselman holds a B.S. in Aerospace Engineering from the University of Notre Dame and an MBA from The Robinson School of Business at Georgia State University. He is a registered Professional Engineer, a member of ASHRAE, and an ASHRAE certified Building Energy Assessment Professional (BEAP). Mr. Gieselman is also an instructor at Chattahoochee Technical College where he teaches an advanced HVAC course to building engineers for Building Owners and Managers Association (BOMA) Atlanta.

He has also authored a number of articles for various publications on the topic of energy and energy conservation.

Please visit http://www.servidyne.com for more information.

Mr. Gieselman can be contacted at 470-355-9014 or jim.gieselman@servidyne.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.