Editorial Board   Guest Author

Mr. Calli

Adam Calli

Principal Consultant, Arc Human Capital LLC

Adam Calli has over 18 years of comprehensive experience in all aspects of progressive human resource management, in such diverse environments as hospitality, government contracting, television production, commercial banking, and multi-client outsourced HR support. After gaining work experience with Holiday Inn, Radisson, and Universal Studios Orlando, and completing the prestigious Walt Disney World College Program internship, he graduated with his bachelors in Hospitality Administration from the Dedman School of Hospitality at Florida State University. Mr. Calli then began his career in the Rooms Division with Hyatt Hotels and Resorts, before making the transition into HR with them. Now he's Principal Consultant for Arc Human Capital, LLC where he provides support for organizations seeking to fulfill their compliance mandates while striving to constantly improve their human capital capabilities. He's also an HR instructor for George Mason University's Learning Solutions Division and Northern Virginia Community College's Workforce Development Division. Mr. Calli has managed employees in many functions and has experience supporting blue and white collar organizations in privately held and publicly traded companies with multi-site operations. Mr. Calli has been quoted in the Florida Hotel & Motel Journal, HR Magazine, and most recently in Boating Industry. He has presented for multiple SHRM Chapters, has delivered webcasts and podcasts for the Human Capital Institute, and has been a panelist for the American Society of Association Executives (ASAE) and the Northern Virginia Family Services (NVFS) Training Futures program. He is finishing his Masters in Management with an HR concentration at Catholic University, is a veteran of the US Navy Reserves, and holds his SHRM-SCP, SPHR, and SWP certifications. Please visit http://www.archumancapital.com for more information.

Mr. Calli can be contacted at 703-615-2085 or adam@archumancapital.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.