Editorial Board   Guest Author

Mr. Calli

Adam Calli

Principal Consultant, Arc Human Capital LLC

Adam Calli has over 18 years of comprehensive experience in all aspects of progressive human resource management, in such diverse environments as hospitality, government contracting, television production, commercial banking, and multi-client outsourced HR support. After gaining work experience with Holiday Inn, Radisson, and Universal Studios Orlando, and completing the prestigious Walt Disney World College Program internship, he graduated with his bachelors in Hospitality Administration from the Dedman School of Hospitality at Florida State University. Mr. Calli then began his career in the Rooms Division with Hyatt Hotels and Resorts, before making the transition into HR with them. Now he's Principal Consultant for Arc Human Capital, LLC where he provides support for organizations seeking to fulfill their compliance mandates while striving to constantly improve their human capital capabilities. He's also an HR instructor for George Mason University's Learning Solutions Division and Northern Virginia Community College's Workforce Development Division. Mr. Calli has managed employees in many functions and has experience supporting blue and white collar organizations in privately held and publicly traded companies with multi-site operations. Mr. Calli has been quoted in the Florida Hotel & Motel Journal, HR Magazine, and most recently in Boating Industry. He has presented for multiple SHRM Chapters, has delivered webcasts and podcasts for the Human Capital Institute, and has been a panelist for the American Society of Association Executives (ASAE) and the Northern Virginia Family Services (NVFS) Training Futures program. He is finishing his Masters in Management with an HR concentration at Catholic University, is a veteran of the US Navy Reserves, and holds his SHRM-SCP, SPHR, and SWP certifications.

Please visit http://www.archumancapital.com for more information.

Mr. Calli can be contacted at 703-615-2085 or adam@archumancapital.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.