Editorial Board   Guest Author

Ms. Sandoval

Anne Sandoval

Marketing Manager, Travel Media Group

Anne Sandoval is the marketing manager of Travel Media Group, a hospitality marketing solutions provider with over 30 years of experience in helping hotels increase revenue. As marketing manager, Ms. Sandoval focuses on educating hoteliers on how their online presence can influence guest acquisition and overall revenue. Through articles, white papers, video, social media and product marketing, Ms. Sandoval distributes resources for hotel owners and managers to inform them on best practices for social media, reputation management and more. Under her leadership, the marketing department has increased focus on creating dynamic customer experiences throughout the customer lifecycle with Travel Media Group. Her team also supports hospitality marketing consultants with improved educational collateral. Her team promotes all Travel Media Group product launches and manages the company website, social media and advertising efforts. Ms. Sandoval is also responsible for the branding and promotion of HotelCoupons.com and Drive the Nation. These brands help travelers save money and inspire road trips across the U.S. In 2016, she spearheaded a co-branded social media campaign called Parks Madness, which resulted in over 100,000 votes. It is this type of traveler engagement that she hopes to inspire hotel brands to incorporate into their local social media strategies. Ms. Sandoval has extensive experience in hotel marketing from her background in content writing and social media for an Orlando advertising agency specializing in hotel website development and social media management. Ms. Sandoval has a master's degree from University of Central Florida (UCF) in mass communication with a graduate certificate in corporate communication. She also received her bachelor's degree in advertising/public relations from the University of Central Florida. Ms. Sandoval teaches an online social media course for undergraduates as an adjunct instructor at UCF. Please visit http://www.travelmediagroup.com for more information.

Ms. Sandoval can be contacted at 407-673-6123 or anne.sandoval@travelmediagroup.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.