Editorial Board   Guest Author

Ms. Sandoval

Anne Sandoval

Marketing Manager, Travel Media Group

Anne Sandoval is the marketing manager of Travel Media Group, a hospitality marketing solutions provider with over 30 years of experience in helping hotels increase revenue. As marketing manager, Ms. Sandoval focuses on educating hoteliers on how their online presence can influence guest acquisition and overall revenue. Through articles, white papers, video, social media and product marketing, Ms. Sandoval distributes resources for hotel owners and managers to inform them on best practices for social media, reputation management and more. Under her leadership, the marketing department has increased focus on creating dynamic customer experiences throughout the customer lifecycle with Travel Media Group. Her team also supports hospitality marketing consultants with improved educational collateral. Her team promotes all Travel Media Group product launches and manages the company website, social media and advertising efforts. Ms. Sandoval is also responsible for the branding and promotion of HotelCoupons.com and Drive the Nation. These brands help travelers save money and inspire road trips across the U.S. In 2016, she spearheaded a co-branded social media campaign called Parks Madness, which resulted in over 100,000 votes. It is this type of traveler engagement that she hopes to inspire hotel brands to incorporate into their local social media strategies. Ms. Sandoval has extensive experience in hotel marketing from her background in content writing and social media for an Orlando advertising agency specializing in hotel website development and social media management. Ms. Sandoval has a master's degree from University of Central Florida (UCF) in mass communication with a graduate certificate in corporate communication. She also received her bachelor's degree in advertising/public relations from the University of Central Florida. Ms. Sandoval teaches an online social media course for undergraduates as an adjunct instructor at UCF.

Please visit http://www.travelmediagroup.com for more information.

Ms. Sandoval can be contacted at 407-673-6123 or anne.sandoval@travelmediagroup.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.