Editorial Board   Guest Author

Ms. Sandoval

Anne Sandoval

Marketing Manager, Travel Media Group

Anne Sandoval is the marketing manager of Travel Media Group, a hospitality marketing solutions provider with over 30 years of experience in helping hotels increase revenue. As marketing manager, Ms. Sandoval focuses on educating hoteliers on how their online presence can influence guest acquisition and overall revenue. Through articles, white papers, video, social media and product marketing, Ms. Sandoval distributes resources for hotel owners and managers to inform them on best practices for social media, reputation management and more. Under her leadership, the marketing department has increased focus on creating dynamic customer experiences throughout the customer lifecycle with Travel Media Group. Her team also supports hospitality marketing consultants with improved educational collateral. Her team promotes all Travel Media Group product launches and manages the company website, social media and advertising efforts. Ms. Sandoval is also responsible for the branding and promotion of HotelCoupons.com and Drive the Nation. These brands help travelers save money and inspire road trips across the U.S. In 2016, she spearheaded a co-branded social media campaign called Parks Madness, which resulted in over 100,000 votes. It is this type of traveler engagement that she hopes to inspire hotel brands to incorporate into their local social media strategies. Ms. Sandoval has extensive experience in hotel marketing from her background in content writing and social media for an Orlando advertising agency specializing in hotel website development and social media management. Ms. Sandoval has a master's degree from University of Central Florida (UCF) in mass communication with a graduate certificate in corporate communication. She also received her bachelor's degree in advertising/public relations from the University of Central Florida. Ms. Sandoval teaches an online social media course for undergraduates as an adjunct instructor at UCF.

Please visit http://www.travelmediagroup.com for more information.

Ms. Sandoval can be contacted at 407-673-6123 or anne.sandoval@travelmediagroup.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.