Editorial Board   Guest Author

Ms. Sandoval

Anne Sandoval

Marketing Manager, Travel Media Group

Anne Sandoval is the marketing manager of Travel Media Group, a hospitality marketing solutions provider with over 30 years of experience in helping hotels increase revenue. As marketing manager, Ms. Sandoval focuses on educating hoteliers on how their online presence can influence guest acquisition and overall revenue. Through articles, white papers, video, social media and product marketing, Ms. Sandoval distributes resources for hotel owners and managers to inform them on best practices for social media, reputation management and more. Under her leadership, the marketing department has increased focus on creating dynamic customer experiences throughout the customer lifecycle with Travel Media Group. Her team also supports hospitality marketing consultants with improved educational collateral. Her team promotes all Travel Media Group product launches and manages the company website, social media and advertising efforts. Ms. Sandoval is also responsible for the branding and promotion of HotelCoupons.com and Drive the Nation. These brands help travelers save money and inspire road trips across the U.S. In 2016, she spearheaded a co-branded social media campaign called Parks Madness, which resulted in over 100,000 votes. It is this type of traveler engagement that she hopes to inspire hotel brands to incorporate into their local social media strategies. Ms. Sandoval has extensive experience in hotel marketing from her background in content writing and social media for an Orlando advertising agency specializing in hotel website development and social media management. Ms. Sandoval has a master's degree from University of Central Florida (UCF) in mass communication with a graduate certificate in corporate communication. She also received her bachelor's degree in advertising/public relations from the University of Central Florida. Ms. Sandoval teaches an online social media course for undergraduates as an adjunct instructor at UCF.

Please visit http://www.travelmediagroup.com for more information.

Ms. Sandoval can be contacted at 407-673-6123 or anne.sandoval@travelmediagroup.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.