Editorial Board   Guest Author

Ms. Miller

Stephanie Miller

Social Media Manager, Madigan Pratt & Associates

Stephanie Miller is an account executive and social media manager at Madigan Pratt & Associates Digital & Advertising, located in Williamsburg, VA. Madigan Pratt & Associates is a full-service communications agency that leads the marketing, advertising, website development, SEO, social media and public relations efforts for award-winning, independent luxury resorts. As account executive and social media manager, Ms. Miller manages marketing communications and social media efforts for many of the agency's growing list of clients. MP&A is the driving force for some of the Caribbean's top resorts in acquiring and retaining profitable guests using its successful integrated Customer Relationship Marketing approach. Ms. Miller remotely develops and monitors content on seven social media channels for resort clients. Her current social media portfolio includes The Somerset on Grace Bay (Turks & Caicos), Rosalie Bay Resort (Dominica), Nisbet Plantation (Nevis) and Young Island (St. Vincent & The Grenadines). She is certified in Social Marketing (Hootsuite). She recently received an advanced certificate in Revenue Management, including certification in Email Marketing & Social Media Strategies from Ecole Hotelière de Lausanne, recognized as the world's top hospitality school. Ms. Miller joined MP&A with established hospitality, social media and marketing experience. She started her career in hospitality communications for Disney's parks & lodging line of business at the flagship Orlando, FL location. Ms. Miller received a bachelor's degree in public relations from Auburn University. She is currently pursuing her MBA from Temple University with a concentration in marketing.

Please visit http://www.madiganpratt.com for more information.

Ms. Miller can be contacted at 757-645-3113 or stephanie@madiganpratt.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.