Editorial Board   Guest Author

Ms. Miller

Stephanie Miller

Social Media Manager, Madigan Pratt & Associates

Stephanie Miller is an account executive and social media manager at Madigan Pratt & Associates Digital & Advertising, located in Williamsburg, VA. Madigan Pratt & Associates is a full-service communications agency that leads the marketing, advertising, website development, SEO, social media and public relations efforts for award-winning, independent luxury resorts. As account executive and social media manager, Ms. Miller manages marketing communications and social media efforts for many of the agency's growing list of clients. MP&A is the driving force for some of the Caribbean's top resorts in acquiring and retaining profitable guests using its successful integrated Customer Relationship Marketing approach. Ms. Miller remotely develops and monitors content on seven social media channels for resort clients. Her current social media portfolio includes The Somerset on Grace Bay (Turks & Caicos), Rosalie Bay Resort (Dominica), Nisbet Plantation (Nevis) and Young Island (St. Vincent & The Grenadines). She is certified in Social Marketing (Hootsuite). She recently received an advanced certificate in Revenue Management, including certification in Email Marketing & Social Media Strategies from Ecole Hotelière de Lausanne, recognized as the world's top hospitality school. Ms. Miller joined MP&A with established hospitality, social media and marketing experience. She started her career in hospitality communications for Disney's parks & lodging line of business at the flagship Orlando, FL location. Ms. Miller received a bachelor's degree in public relations from Auburn University. She is currently pursuing her MBA from Temple University with a concentration in marketing.

Please visit http://www.madiganpratt.com for more information.

Ms. Miller can be contacted at 757-645-3113 or stephanie@madiganpratt.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.