Editorial Board   Guest Author

Ms. Miller

Stephanie Miller

Social Media Manager, Madigan Pratt & Associates

Stephanie Miller is an account executive and social media manager at Madigan Pratt & Associates Digital & Advertising, located in Williamsburg, VA. Madigan Pratt & Associates is a full-service communications agency that leads the marketing, advertising, website development, SEO, social media and public relations efforts for award-winning, independent luxury resorts. As account executive and social media manager, Ms. Miller manages marketing communications and social media efforts for many of the agency's growing list of clients. MP&A is the driving force for some of the Caribbean's top resorts in acquiring and retaining profitable guests using its successful integrated Customer Relationship Marketing approach. Ms. Miller remotely develops and monitors content on seven social media channels for resort clients. Her current social media portfolio includes The Somerset on Grace Bay (Turks & Caicos), Rosalie Bay Resort (Dominica), Nisbet Plantation (Nevis) and Young Island (St. Vincent & The Grenadines). She is certified in Social Marketing (Hootsuite). She recently received an advanced certificate in Revenue Management, including certification in Email Marketing & Social Media Strategies from Ecole Hotelière de Lausanne, recognized as the world's top hospitality school. Ms. Miller joined MP&A with established hospitality, social media and marketing experience. She started her career in hospitality communications for Disney's parks & lodging line of business at the flagship Orlando, FL location. Ms. Miller received a bachelor's degree in public relations from Auburn University. She is currently pursuing her MBA from Temple University with a concentration in marketing.

Please visit http://www.madiganpratt.com for more information.

Ms. Miller can be contacted at 757-645-3113 or stephanie@madiganpratt.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.