Editorial Board   Guest Author

Ms. Silletto

Cara Silletto

Founder, Crescendo Strategies

Workforce thought leader Cara Silletto, MBA, works with organizations of all sizes to reduce unnecessary employee turnover by bridging generational gaps and making managers more effective in their roles. As a Millennial herself, she knows first-hand what it is like to have a heightened sense of entitlement, very little employee loyalty and a dependency upon her smart phone. However, unlike many Millennials, Ms. Silletto has figured out exactly how these attributes were cultivated during her formative years, and she now shares that story with leaders across the country, including teams at Toyota, UPS, Cintas and Humana.

 Ms. Silletto learned early in her career, from her Baby Boomer and GenX mentors, what “professionalism” meant to them, and absorbed critical information about management expectations during her first decade in the business world. She then went on to earn her Master's in Business Administration (MBA) from the top-ranked University of Louisville Entrepreneurship program, lived overseas teaching German executives about business practices in the U.S., and then started her consulting firm, Crescendo Strategies, in 2012.

Today, at age 36, she's a highly-sought-after national speaker conducting 50 to 100 engagements annually. Her retention advice has been published in Forbes, Huffington Post, The Boston Globe, and more, and more than 20,000 leaders have heard her speak on workforce issues. Workforce Magazine in Chicago named Ms. Silletto a “Game Changer” for her innovative approach to solving generational issues in the workplace and Recruiter.com listed her in their “Top 10 Company Culture Experts to Watch,” list. She is also the author of the 2018 book, Staying Power: Why Your Employees Leave & How to Keep Them Longer.

Please visit http://www.crescendostrategies.com for more information.

Ms. Silletto can be contacted at 812-207-0739 or cara@crescendostrategies.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.