Editorial Board   Guest Author

Ms. Martin

Whitney Martin

Founder, ProActive Consulting

As a measurement strategist, Whitney Martin's passion and expertise lies in the field of surveys and assessments. A self-professed “data nerd,” Ms. Martin has a Master's Degree in the area of Human Resources Measurement and Evaluation and has conducted extensive research on the predictive validity of various hiring assessment strategies. In 2003 Ms. Martin founded ProActive Consulting, which specializes in delivering data-supported insights into job candidates, employees, teams, leaders, customers, and organizations. Using valid and reliable assessment and survey tools, the firm provides practical, actionable information to leaders that informs business decisions and has a measurable impact on the organization's bottom line. ProActive partners with clients of all sizes and across industries—to date they have worked with organizations ranging from the NFL to offshore oil rigs, and from multi-national healthcare systems to boutique photography studios. In 2014, Ms. Martin was a highly rated speaker at the National SHRM conference. Her session was entitled “IQ? EQ? 4-Q? What Every HR Pro Should Know about Hiring Assessments” (she has also authored a white paper by the same name). The Harvard Business Review subsequently recruited her to write an article on “The Problem with Using Personality Tests for Hiring” (Aug 27, 2014). And, TD Magazine featured her article “Putting Talen to the Test” in April, 2016. Ms. Martin is also a contributing author of several Anthologies, including What's Next in Human Resources (2015), Hope for Leaders Unabridged (2015), and The Evolution of Human Resources (2016). Ms. Martin is a member of the American Psychological Association (APA), the Society for Industrial & Organizational Psychology (SIOP), and the International Personnel Assessment Council (IPAC). In addition to conducting custom employee and customer surveys, she works with organizations to help them systematically identify what they could be measuring in job candidates that will have a positive impact on the metrics that matter most to the business. Ms. Martin resides in Louisville, KY

Please visit http://www.consultproactive.com for more information.

Ms. Martin can be contacted at 336-202-2385 or whitney@consultproactive.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.