Editorial Board   

Mr. Weber

Steven D. Weber

Managing Partner, Stark Weber PLLC

Steven D. Weber, is Managing Partner of Stark Weber PLLC and chairs the firm's Conflict Resolution practice areas.

Mr. Weber began his career in New York, as an attorney for one of the largest public law offices in the world. There, he provided legal advice to clients ranging from elected officials to government agencies with budgets of over $1 billion, with respect to a number of sophisticated and large matters, some of which were the subject of national and local media attention.  

After transitioning to private practice with law firms in New York and Florida, Mr. Weber successfully aided individuals, management of private companies, and even other counsel through numerous public and private scenarios.  Prior to founding Stark Weber PLLC, he was the founding shareholder of Weber Law, P.A.

Since moving to Florida in 2012, Mr. Weber has been involved in the community in various ways. Steve is a member of the Emory Alumni Leadership Board - Miami Chapter and is a Board member and an Executive Committee member of the Miami Children's Museum. He co-founded the Museum's Playmaker's Group, which seeks to involve Young Professionals and their families with the Museum.

In addition, Mr. Weber has participated in his local community by serving on the Board of Directors of the Miami Shores Chamber of Commerce, and was appointed to the Miami Shores Village Recreational Advisory Board, where he was elected Vice-Chair.

Please visit http://www.starkweber.com for more information.

Mr. Weber can be contacted at 305-377-8788 or steve@starkweber.com

Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.