Editorial Board   Guest Author

Mr. Butcher

Kacey Butcher

Vice President, Operations, Moncierge

Kacey Butcher comes from an extensive background in process improvement, project management, and resource planning, specifically in the case of building new teams and companies. His history as an entrepreneur led him to become certified and specialized in operational infrastructure implementation, purchasing, process change and adoption, and overcoming global scaling challenges. During his time at Monscierge, Mr. Butcher has implemented resources, processes, and scalable deployment methodologies for global projects that include Wyndham Worldwide, Travelodge UK, Diamond Resorts International and most recently the Red Lion Hotel Corporation. He is integral to partner-relationship growth, having helped formulate and secure projects for Monscierge including Apple, Cornell, Intel, Avnet, and AT&T. Mr. Butcher served for eight years in the United States Marine Corps as a Special Operations team leader and is a graduate of the Marine Corps Institute. He received multiple business and project management certifications and degrees from Texas Central College and currently is furthering his education with Kaplan University obtaining a degree in legal studies. Mr. Butcher is a creative and disciplined Operations Manager, ensuring infrastructure works for customer benefit while building world-class teams. Monscierge, Inc. provides a mobile software platform that allows hotel staffs to communicate with guests and with each other through large-screen kiosks in the lobby, smart phones, tablets, and the Apple watch. It offers Connect, a platform for iOS, Android, web, and touch-screen devices. The firm's products include Connect CMS, Connect Web, Connect Mobile, Connect Staff, and Connect Lobby. The company was founded by Marcus Robinson in 2009 and is headquartered in Oklahoma, OK.

Please visit http://www.moncierge.com for more information.

Mr. Butcher can be contacted at 888-426-5730 or kacey.butcher@moncierge.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.