Editorial Board   Guest Author

Ms. Diggins

Catherine Diggins

General Manager, Hewing Hotel

Catherine Diggins is General Manager for Aparium Hotel Group's Hewing Hotel the Minneapolis hotel set to become the gateway to the North Loop's vibrant culture. An 18-year veteran to the industry with experience in 16 hotel openings and transitions, Ms. Diggins currently oversees the pre-opening period of the hotel, and is poised to manage day-to-day operations upon opening. “With the opportunity to open Hewing Hotel, the prospect of building a pivotal Minneapolis destination for visitors and social anchor for the North Loop neighborhood is invigorating,” says Ms. Diggins. “I am honored to be a part of the team that the Aparium Hotel Group has assembled to foster vibrant and eclectic experiences in the North Loop and beyond.” Ms. Diggins' dynamic and energetic hotel management skillset has fostered a successful hospitality career. Her passion for the industry evolved from a summer job she held in college as the front desk agent at the Westin Beach Resort, Key Largo, to an impressive portfolio of hospitality projects across the country. Spending fourteen years of her career at Hyatt Hotels Corporation, Ms. Diggins developed her expertise as a Front Office Manager with Hyatt Regency Sarasota, Hyatt Regency Tampa, and Park Hyatt Los Angeles. Following these roles, Ms. Diggins held multiple leadership positions in the rooms division as the Assistant Director of Rooms at Grand Hyatt New York, Director of Rooms at Park Hyatt Washington, and Corporate Director of Rooms at Hyatt Hotels and Resorts amongst other positions. Following her time at Hyatt, Catherine transitioned to Marriott as the Resident Manager of JW Marriott Indianapolis from 2014 - 2015, and most recently served as the Director of Operations at the JW Marriott Minneapolis, overseeing the hotel operations during the hotel's opening and beyond.

Please visit http://www.hewinghotel.com for more information.

Ms. Diggins can be contacted at 651-468-0502 or cdiggins@hewinghotel.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.