Editorial Board   Guest Author

Ms. Love

Jana Love

President, ProSolutions

In 1989, Jana Love founded ProShop Evaluation Services, Inc., after a successful career with Marriott International in sales and marketing. ProShop offered mystery shopping, evaluation, and training services to top international hospitality companies. In 1997, Ms. Love formed Shop2000 with two other principals. Shop2000 was developed exclusively for Marriott Group Sales and Catering, and they designed and implemented the unique sales training program, "Walking in the Shoes of the Customer," for Marriott. In 2002, Ms. Love, knowing her team had the expertise to influence more customer needs, expanded the company's business resources and services and rebranded by becoming ProSolutions, LLC. ProSolutions offers customer service consulting, pricing research, mystery shopping and evaluations, performance improvement strategies, training, and program and certification development to such clients as Marriott International, Inc., The Ritz-Carlton Destination Club, Wyndham Worldwide, Loews Hotels, Urgo Hotels & Resorts, Davidson Hotels & Resorts, and Florida Hospital. In the recent years, ProSolutions has continued to grow and expand. In 2012, ProSolutions was awarded an annually implemented global contract from Marriott International, Inc. to preform hotel pricing research and analysis, which continues to results in millions of dollars of additional revenue for Marriott. In 2013, Ms. Love founded the ProLearning Blog, which offers the hospitality industry free educational tips and learning resources to help be masters of customer service and sales; and to improve personally, as an employee, as a leader; and as a company. Ms. Love's passion behind the company's tag line, “The Total Customer Experience Company” is truly what pushes the business culture since it always comes back to increasing customer engagement and loyalty in order to achieve success. Also, the training philosophy that drives ProSolutions is that every client has a unique need and situation, so they “fix what they find” with customized training options geared towards each different audience. Nothing comes off the shelf. They also believe training should provide immediately actionable items and easy takeaways. As the President and CEO, Ms. Love leads her team in all efforts and has the support from her eight-member executive team and >50 regular subcontractors and consultants. Ms. Love lives in Pensacola, Florida with her husband, Bill. They have two daughters, Kelsey and Madison.

Please visit http://www.prosolutions.net for more information.

Ms. Love can be contacted at 407-758-0263 or jana@prosolutions.net

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.