Editorial Board   Guest Author

Ms. Love

Jana Love

President, ProSolutions

Jana Love is the President, CEO, and founder of ProSolutions, LLC.  Since 2002, ProSolutions has offered customer service consulting, pricing research, mystery shopping and evaluations, performance improvement strategies, training, and program and certification development to such clients as Marriott International, Wyndham Worldwide, Loews Hotels, Urgo Hotels & Resorts, Davidson Hotels & Resorts, and Advent Health System.  Over the years, ProSolutions has continued to grow and expand, especially in the area of pricing research.  They maintain a global contract with Marriott International, to perform Marriott's hotel pricing research and analysis, which continues to result in millions of dollars of additional revenue for Marriott.

Ms. Love's career began with Marriott International, working in sales and marketing. In 1989, she departed to found ProShop Evaluation Services, Inc. ProShop offered mystery shopping, evaluation, and training services to top international hospitality companies.  She also formed Shop2000 in 1997 with two other principals. Shop2000 was developed exclusively for Marriott Group Sales and Catering, and they designed and implemented the unique sales training program, "Walking in the Shoes of the Customer."

Ms. Love's passion behind the company's tag line, "The Total Customer Experience Company" is truly what pushes the business culture since it always comes back to increasing customer engagement and loyalty in order to achieve success. The training philosophy that drives ProSolutions is that every client has a unique need and situation, so they "fix what they find" with customized training options geared towards each different audience.  Nothing comes off the shelf.  They also believe training should provide immediately actionable items and easy takeaways. 

Please visit http://www.prosolutions.net for more information.

Ms. Love can be contacted at +1 407-758-0263 or jana@prosolutions.net

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.