Editorial Board   Guest Author

Ms. Love

Jana Love

President, ProSolutions

In 1989, Jana Love founded ProShop Evaluation Services, Inc., after a successful career with Marriott International in sales and marketing. ProShop offered mystery shopping, evaluation, and training services to top international hospitality companies. In 1997, Ms. Love formed Shop2000 with two other principals. Shop2000 was developed exclusively for Marriott Group Sales and Catering, and they designed and implemented the unique sales training program, "Walking in the Shoes of the Customer," for Marriott. In 2002, Ms. Love, knowing her team had the expertise to influence more customer needs, expanded the company's business resources and services and rebranded by becoming ProSolutions, LLC. ProSolutions offers customer service consulting, pricing research, mystery shopping and evaluations, performance improvement strategies, training, and program and certification development to such clients as Marriott International, Inc., The Ritz-Carlton Destination Club, Wyndham Worldwide, Loews Hotels, Urgo Hotels & Resorts, Davidson Hotels & Resorts, and Florida Hospital. In the recent years, ProSolutions has continued to grow and expand. In 2012, ProSolutions was awarded an annually implemented global contract from Marriott International, Inc. to preform hotel pricing research and analysis, which continues to results in millions of dollars of additional revenue for Marriott. In 2013, Ms. Love founded the ProLearning Blog, which offers the hospitality industry free educational tips and learning resources to help be masters of customer service and sales; and to improve personally, as an employee, as a leader; and as a company. Ms. Love's passion behind the company's tag line, “The Total Customer Experience Company” is truly what pushes the business culture since it always comes back to increasing customer engagement and loyalty in order to achieve success. Also, the training philosophy that drives ProSolutions is that every client has a unique need and situation, so they “fix what they find” with customized training options geared towards each different audience. Nothing comes off the shelf. They also believe training should provide immediately actionable items and easy takeaways. As the President and CEO, Ms. Love leads her team in all efforts and has the support from her eight-member executive team and >50 regular subcontractors and consultants. Ms. Love lives in Pensacola, Florida with her husband, Bill. They have two daughters, Kelsey and Madison. Please visit http://www.prosolutions.net for more information.

Ms. Love can be contacted at 407-758-0263 or jana@prosolutions.net

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.