Editorial Board   Guest Author

Mr. Sadeghi

Arman Sadeghi

CEO & Founder, Titanium Success

Mr. Arman Sadeghi is the founder and CEO of Titanium Success. Voted as one of the best keynote speakers in 2016, Mr. Sadeghi is an entrepreneur, neuroscientist, author and business coach. He is passionate about helping people achieve success.

The founder of over a dozen companies, Mr. Sadeghi also coaches some of the top business executives in the United States. His approach to leadership - innovative by design, and effective in its consistency of results - is a mainstay for the hospitality industry. He works with hotel executives and staff, customizing his presentations to reflect the respective needs of his audience.

Mr. Sadeghi's believes a hotel has a personality - a sense of identity - that executives should showcase and employees should leverage, so guests may enjoy a distinctive brand of service. This emphasis on service is at the center of Mr. Sadeghi's conversations with hoteliers, because he believes - and the hoteliers he advises recognize - that service is the one thing they can control: It is the one thing they can strengthen without great expense or mastery of some technical subject.

Service inspires Mr. Sadeghi's talks, intimate gatherings with hotel executives where he helps these individuals better define the communities they represent and the guests they seek to attract. With a combination of intelligence and wisdom, he addresses this subject with passion, eloquence and style. He demonstrates the value of service by serving his audience - with respect, dignity, insight and patience. That strategy benefits a diversity of hotel executives, from managers of large resorts to owners of boutique properties.

Please visit http://www.titaniumsuccess.com for more information.

Mr. Sadeghi can be contacted at 844-884-8264 or arman@titaniumsuccess.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.