Editorial Board   Guest Author

Mr. Sadeghi

Arman Sadeghi

CEO and Founder, Titanium Success

Mr. Arman Sadeghi is the founder and CEO of Titanium Success. Voted as one of the best keynote speakers in 2016, Mr. Sadeghi is an entrepreneur, neuroscientist, author and business coach. He is passionate about helping people achieve success. The founder of over a dozen companies, Mr. Sadeghi also coaches some of the top business executives in the United States. His approach to leadership - innovative by design, and effective in its consistency of results - is a mainstay for the hospitality industry. He works with hotel executives and staff, customizing his presentations to reflect the respective needs of his audience. Mr. Sadeghi's believes a hotel has a personality - a sense of identity - that executives should showcase and employees should leverage, so guests may enjoy a distinctive brand of service. This emphasis on service is at the center of Mr. Sadeghi's conversations with hoteliers, because he believes - and the hoteliers he advises recognize - that service is the one thing they can control: It is the one thing they can strengthen without great expense or mastery of some technical subject. Service inspires Mr. Sadeghi's talks, intimate gatherings with hotel executives where he helps these individuals better define the communities they represent and the guests they seek to attract. With a combination of intelligence and wisdom, Arman addresses this subject with passion, eloquence and style. He demonstrates the value of service by serving his audience - with respect, dignity, insight and patience. That strategy benefits a diversity of hotel executives, from managers of large resorts to owners of boutique properties. Please visit http://www.titaniumsuccess.com for more information.

Mr. Sadeghi can be contacted at 844-884-8264 or info@titaniumsuccess.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.