Editorial Board   Guest Author

Ms. Hammond

Tara Hammond

Group Corporate Social Responsibility and Sustainability Manager, Shangri-La Hotels and Resorts

Tara Hammond was named the group corporate social responsibility and sustainability manager at Shangri-La Hotels and Resorts in May 2016. Previously, Ms. Hammond was the area CSR and sustainability manager for non-China hotels. She joined the group in 2011 as the area CSR and sustainability manager for resorts. During her time at Shangri-La Hotels and Resorts, Ms. Hammond has contributed to the strategic development and implementation of corporate social responsibility through Sustainability, Shangri-La's Social Responsibility Programme, across the group's 96 properties worldwide. Sustainability encompasses environmental protection and community relations programs. In addition, Ms. Hammond has coordinated group-wide CSR initiatives, launching the Shangri-La Cares campaign to raise funds for relief and rebuilding projects. The group's CSR programs are measured by the Dow Jones Sustainability Index and Hang Seng Sustainability Index and have been recognized by industry awards. Shangri-La's Tanjung Aru Resort & Spa, Kota Kinabalu, won the Intel AIM-Corporate Social Responsibility Award given by the President of the Philippines in 2011. Shangri-La Hotels and Resorts CSR work was recognized at the Travel + Leisure Global Vision Awards for Leadership, and was a finalist at both the Conde Nast Traveler World Savers Awards and WTTC Tourism for Tomorrow Awards. From 2008 to 2010, Ms. Hammond was the environmental and social responsibilities manager at Six Senses Hideaway Zighy Bay in Oman. Prior to this role, Ms. Hammond was a consultant in the Sustainable Tourism Consultancy Project based in Syria. She has also held positions at the Jamaica National Tourist Office in Rome, Al Jazira Hotel and Resort in Abu Dhabi, and began her career in hospitality at The Carlton Hotel in the United Kingdom. Originally from the United Kingdom, Ms. Hammond studied responsible tourism management at the University of Greenwich following graduation from University of Surrey with a bachelor of science in International Hospitality and Tourism Management.

Please visit http://www.shangri-la.com for more information.

Ms. Hammond can be contacted at 212-302-3155 or tara.hammond@shangri-la.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.