Editorial Board   Guest Author

Ms. Hammond

Tara Hammond

Group Corporate Social Responsibility and Sustainability Manager, Shangri-La Hotels and Resorts

Tara Hammond was named the group corporate social responsibility and sustainability manager at Shangri-La Hotels and Resorts in May 2016. Previously, Ms. Hammond was the area CSR and sustainability manager for non-China hotels. She joined the group in 2011 as the area CSR and sustainability manager for resorts. During her time at Shangri-La Hotels and Resorts, Ms. Hammond has contributed to the strategic development and implementation of corporate social responsibility through Sustainability, Shangri-La's Social Responsibility Programme, across the group's 96 properties worldwide. Sustainability encompasses environmental protection and community relations programs. In addition, Ms. Hammond has coordinated group-wide CSR initiatives, launching the Shangri-La Cares campaign to raise funds for relief and rebuilding projects. The group's CSR programs are measured by the Dow Jones Sustainability Index and Hang Seng Sustainability Index and have been recognized by industry awards. Shangri-La's Tanjung Aru Resort & Spa, Kota Kinabalu, won the Intel AIM-Corporate Social Responsibility Award given by the President of the Philippines in 2011. Shangri-La Hotels and Resorts CSR work was recognized at the Travel + Leisure Global Vision Awards for Leadership, and was a finalist at both the Conde Nast Traveler World Savers Awards and WTTC Tourism for Tomorrow Awards. From 2008 to 2010, Ms. Hammond was the environmental and social responsibilities manager at Six Senses Hideaway Zighy Bay in Oman. Prior to this role, Ms. Hammond was a consultant in the Sustainable Tourism Consultancy Project based in Syria. She has also held positions at the Jamaica National Tourist Office in Rome, Al Jazira Hotel and Resort in Abu Dhabi, and began her career in hospitality at The Carlton Hotel in the United Kingdom. Originally from the United Kingdom, Ms. Hammond studied responsible tourism management at the University of Greenwich following graduation from University of Surrey with a bachelor of science in International Hospitality and Tourism Management.

Please visit http://www.shangri-la.com for more information.

Ms. Hammond can be contacted at 212-302-3155 or tara.hammond@shangri-la.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.