Editorial Board   

Ms. Mockerman

Lily Mockerman

Founder, Total Customized Revenue Management

President and CEO of Total Customized Revenue Management (TCRM), Lily Mockerman is a passionate and devoted leader and practitioner in the revenue management field. She has developed strong analytical skills and experienced foresight, is technology-savvy in many hotel systems and can clearly communicate vision and strategy for her clients and team.

Ms. Mockerman earned her Bachelor of Science degree in Hotel Management from Johnson & Wales University. Following graduation, Ms. Mockerman's career has encompassed a variety of roles and responsibilities, including positions with independent full-service, boutique and resort hotels, and work with major brands including Starwood Hotels & Resorts, Best Western Hotels & Resorts, Hilton Hotels, Marriott International, IHG and Hyatt, and various hotel management companies.

In her previous roles, Ms. Mockerman worked in the operations department with positions in Rooms Management and Food & Beverage, giving her a thorough understanding of how both the sales and revenue departments impact hotel operations. With 13 years of diverse hospitality experience under her belt, Ms. Mockerman founded Total Customized Revenue Management in 2012 using her passionate vision to become the premier provider of revenue management services for the hospitality community.

In recognition of these efforts, she was named 2015 Revenue Management Professional of the Year by HSMAI's Arizona Chapter. Ms. Mockerman brings a hands-on, customized approach and extensive knowledge of the industry and competitive landscape to her clients. By balancing high guest satisfaction ratings and operating costs as well as delivering a growing revenue margin, her high level of attentiveness continues to show great profit return.

With this approach, Total Customized Revenue Management provides leading revenue management and hospitality consulting services to a variety of hotels and resorts through a customized, integrated approach. Total Customized Revenue Management continues to grow under Ms. Mockermans' leadership and has recently begun to expand into international markets.

Please visit https://www.tcrmservices.com/ for more information.

Ms. Mockerman can be contacted at 623-536-7066 or lily@tcrmservices.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.