Editorial Board   Guest Author

Mr. Caputo

Bob Caputo

Founder, Bob Caputo Living Well

Bob Caputo is a writer and speaker about health and wellness, among other things. The founder of [Bob Caputo Living Well][1], he is the producer of a series of informative - and inspiring - videos about everything from nutrition and creatively healthy cooking to fitness and specific exercise regimens. Mr. Caputo stresses the educational aspect of health and wellness, while imbuing his content - including his articles and TV interviews - with a sense of entertainment and fun. An expert on matters of self-improvement, and a model of encouragement to others, he popularizes healthy living for a global audience. His entrepreneurial spirit is at the center of his commitment to innovation involving the way we learn about - and adopt a lifestyle on behalf of - health and wellness. Along with his inclusion of top dietitians, personal trainers, chefs and health care consultants, Mr. Caputo is at the forefront of bringing his signature brand of wellness to an online community worldwide. His belief in transparency, from meal preparation to customized fitness milestones, gives his viewers the peace of mind they deserve. Mr. Caputo continues to highlight these benefits for a diverse group of fans, whose interests range from enhancing nutrition to achieving practical goals such as weight loss and strength conditioning. [1]: http://www.bobcaputolivingwell.com/

Please visit http://www.bobcaputolivingwell.com/ for more information.

Mr. Caputo can be contacted at bob@silverpalmproductions.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.