Editorial Board   Guest Author

Mr. Caputo

Bob Caputo

Founder, Bob Caputo Living Well

Bob Caputo is a writer and speaker about health and wellness, among other things. The founder of [Bob Caputo Living Well][1], he is the producer of a series of informative - and inspiring - videos about everything from nutrition and creatively healthy cooking to fitness and specific exercise regimens. Mr. Caputo stresses the educational aspect of health and wellness, while imbuing his content - including his articles and TV interviews - with a sense of entertainment and fun. An expert on matters of self-improvement, and a model of encouragement to others, he popularizes healthy living for a global audience. His entrepreneurial spirit is at the center of his commitment to innovation involving the way we learn about - and adopt a lifestyle on behalf of - health and wellness. Along with his inclusion of top dietitians, personal trainers, chefs and health care consultants, Mr. Caputo is at the forefront of bringing his signature brand of wellness to an online community worldwide. His belief in transparency, from meal preparation to customized fitness milestones, gives his viewers the peace of mind they deserve. Mr. Caputo continues to highlight these benefits for a diverse group of fans, whose interests range from enhancing nutrition to achieving practical goals such as weight loss and strength conditioning. [1]: http://www.bobcaputolivingwell.com/

Please visit http://www.bobcaputolivingwell.com/ for more information.

Mr. Caputo can be contacted at bob@silverpalmproductions.com

Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.