Editorial Board   Guest Author

Mr. Caputo

Bob Caputo

Founder, Bob Caputo Living Well

Bob Caputo is a writer and speaker about health and wellness, among other things. The founder of [Bob Caputo Living Well][1], he is the producer of a series of informative - and inspiring - videos about everything from nutrition and creatively healthy cooking to fitness and specific exercise regimens. Mr. Caputo stresses the educational aspect of health and wellness, while imbuing his content - including his articles and TV interviews - with a sense of entertainment and fun. An expert on matters of self-improvement, and a model of encouragement to others, he popularizes healthy living for a global audience. His entrepreneurial spirit is at the center of his commitment to innovation involving the way we learn about - and adopt a lifestyle on behalf of - health and wellness. Along with his inclusion of top dietitians, personal trainers, chefs and health care consultants, Mr. Caputo is at the forefront of bringing his signature brand of wellness to an online community worldwide. His belief in transparency, from meal preparation to customized fitness milestones, gives his viewers the peace of mind they deserve. Mr. Caputo continues to highlight these benefits for a diverse group of fans, whose interests range from enhancing nutrition to achieving practical goals such as weight loss and strength conditioning. [1]: http://www.bobcaputolivingwell.com/

Please visit http://www.bobcaputolivingwell.com/ for more information.

Mr. Caputo can be contacted at bob@silverpalmproductions.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.