Editorial Board   Guest Author

Mr. Foster

H. Stuart Foster

Vice President, Global Brand Marketing, Hilton

H. Stuart Foster is vice president, global brand marketing for Hilton's flagship brand, Hilton Hotels & Resorts, DoubleTree by Hilton, Curio - A Collection by Hilton and Tapestry Collection by Hilton. Mr. Foster oversees an integrated team that leads marketing, communications, digital, social media and customer relationship management across all four full service brands. Prior to his current role, Mr. Foster served as vice president, global brand marketing for Hilton's luxury and lifestyle brands. He was responsible for global positioning, strategy and marketing efforts for Waldorf Astoria Hotels & Resorts and Conrad Hotels & Resorts, in addition to developing the consumer messaging and launch strategy for Canopy by Hilton. Under his leadership, Mr. Foster established integrated marketing strategies to support Waldorf Astoria Brand's experiential platforms including the Taste of Waldorf Astoria and Waldorf Astoria Driving Experiences, both launched to celebrate the brand's storied connection to the luxury consumer's passion points. In addition, Mr. Foster innovated the role of a luxury hotel brand through Conrad's Stay Inspired platform which curates quintessential local experiences for travelers whose time is at a premium. Mr. Foster has an extensive background leading marketing work for some of the world's top brands including L'Oreal, and the Moet Hennessy portfolio of wines & spirits. During his tenure with Moët-Hennessy spanning New York, Tokyo and Paris, Mr. Foster used his rich marketing experience to provide leadership across multiple disciplines, including global brand management, sales and business development. Mr. Foster received his Master of Business Administration from New York University's Stern School of Business and his Bachelor of Arts from Colgate University. He is fluent in English and French and proficient in Japanese. Mr. Foster is based at Hilton's worldwide headquarters in McLean, Va.

Please visit http://www.hilton.com for more information.

Mr. Foster can be contacted at 703-883-6587 or stuart.foster@hilton.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.