Editorial Board   Guest Author

Mr. Foster

H. Stuart Foster

Vice President, Global Brand Marketing, Hilton

H. Stuart Foster is vice president, global brand marketing for Hilton's flagship brand, Hilton Hotels & Resorts, DoubleTree by Hilton, Curio - A Collection by Hilton and Tapestry Collection by Hilton. Mr. Foster oversees an integrated team that leads marketing, communications, digital, social media and customer relationship management across all four full service brands. Prior to his current role, Mr. Foster served as vice president, global brand marketing for Hilton's luxury and lifestyle brands. He was responsible for global positioning, strategy and marketing efforts for Waldorf Astoria Hotels & Resorts and Conrad Hotels & Resorts, in addition to developing the consumer messaging and launch strategy for Canopy by Hilton. Under his leadership, Mr. Foster established integrated marketing strategies to support Waldorf Astoria Brand's experiential platforms including the Taste of Waldorf Astoria and Waldorf Astoria Driving Experiences, both launched to celebrate the brand's storied connection to the luxury consumer's passion points. In addition, Mr. Foster innovated the role of a luxury hotel brand through Conrad's Stay Inspired platform which curates quintessential local experiences for travelers whose time is at a premium. Mr. Foster has an extensive background leading marketing work for some of the world's top brands including L'Oreal, and the Moet Hennessy portfolio of wines & spirits. During his tenure with Moët-Hennessy spanning New York, Tokyo and Paris, Mr. Foster used his rich marketing experience to provide leadership across multiple disciplines, including global brand management, sales and business development. Mr. Foster received his Master of Business Administration from New York University's Stern School of Business and his Bachelor of Arts from Colgate University. He is fluent in English and French and proficient in Japanese. Mr. Foster is based at Hilton's worldwide headquarters in McLean, Va.

Please visit http://www.hilton.com for more information.

Mr. Foster can be contacted at 703-883-6587 or stuart.foster@hilton.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.