Editorial Board   Guest Author

Mr. Foster

H. Stuart Foster

Vice President, Global Brand Marketing, Hilton

H. Stuart Foster is vice president, global brand marketing for Hilton's flagship brand, Hilton Hotels & Resorts, DoubleTree by Hilton, Curio - A Collection by Hilton and Tapestry Collection by Hilton. Mr. Foster oversees an integrated team that leads marketing, communications, digital, social media and customer relationship management across all four full service brands. Prior to his current role, Mr. Foster served as vice president, global brand marketing for Hilton's luxury and lifestyle brands. He was responsible for global positioning, strategy and marketing efforts for Waldorf Astoria Hotels & Resorts and Conrad Hotels & Resorts, in addition to developing the consumer messaging and launch strategy for Canopy by Hilton. Under his leadership, Mr. Foster established integrated marketing strategies to support Waldorf Astoria Brand's experiential platforms including the Taste of Waldorf Astoria and Waldorf Astoria Driving Experiences, both launched to celebrate the brand's storied connection to the luxury consumer's passion points. In addition, Mr. Foster innovated the role of a luxury hotel brand through Conrad's Stay Inspired platform which curates quintessential local experiences for travelers whose time is at a premium. Mr. Foster has an extensive background leading marketing work for some of the world's top brands including L'Oreal, and the Moet Hennessy portfolio of wines & spirits. During his tenure with Moët-Hennessy spanning New York, Tokyo and Paris, Mr. Foster used his rich marketing experience to provide leadership across multiple disciplines, including global brand management, sales and business development. Mr. Foster received his Master of Business Administration from New York University's Stern School of Business and his Bachelor of Arts from Colgate University. He is fluent in English and French and proficient in Japanese. Mr. Foster is based at Hilton's worldwide headquarters in McLean, Va.

Please visit http://www.hilton.com for more information.

Mr. Foster can be contacted at 703-883-6587 or stuart.foster@hilton.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.