Editorial Board   Guest Author

Mr. Engel

Tom Engel

Principal, T.R. ENGEL Group

Tom Engel is principal of T.R. ENGEL Group, a hospitality and real estate advisory specializing in transaction services and project and asset management for hotels, convention centers, and mixed-use commercial real estate. As investment advisors, T.R. Engel provides due diligence and buyer and seller know-how for the sale of hotels in North America, Europe and the Middle East. With offices in the U.S. and Qatar, TRE works with a diverse cross-section of investors including government entities, private equity real estate firms, real estate investment trusts and high net-worth family companies. Mr. Engel brings years of experience in hotel brand management and commercial real estate as well as successful leadership in prior work to his role as President of T.R. Engel Group. Mr. Engel began his career upon graduation from the University of St. Thomas and receiving a Masters Degree from Northwestern University. He focused his career in brand management at Unilever and Revlon, Inc. in New York City. He later co-founded three lodging brands across varying hospitality segments — Embassy Suites, Crowne Plaza Hotels and Resorts, and Hawthorn Suites by Wyndham Hotels. Mr. Engel later spent eight years as Executive Vice President at Equitable Real Estate Investment Management Inc. (Equitable/AXA), where he founded and managed its Global Lodging and Leisure group. Mr. Engel is Chairman of the Advisory Board of Boston University's School of Hospitality Administration, is an adjunct professor, and a member of the American Hotel and Lodging Association Investment and Management Committee.

Please visit https://www.trengelgroup.com for more information.

Mr. Engel can be contacted at 617-451-1701 or thomasengel@trengelgroup.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.