Editorial Board   Guest Author

Ms. Wenzl

Megan Wenzl

Associate Editor, ReviewTrackers

Megan Wenzl is the Associate Editor for ReviewTrackers, an award-winning customer feedback software that helps businesses transform the customer experience. The platform collects review data to surface customer insights that enable brands to listen, comprehend and make data-driven decisions about what their customers truly need or want. As a writer who is naturally curious, Ms. Wenzl is constantly seeking out news on the latest industry trends and market movement. Ms. Wenzl has a strong passion for creating and circulating stories that raise questions and move others to seek new answers - to think outside the box. With her Associate Editor role at ReviewTrackers, Ms. Wenzl is primarily responsible for honing the voice of the brand through insightful writing that is based off of data and creative logic. Ms. Wenzl has an extensive writing background. She's written about a range of different topics including customer experience, customer service, online reviews, productivity, leadership, and root beer floats. Beyond her work on the ReviewTrackers blog, Ms. Wenzl has contributed to a wide variety of external publications. Ms. Wenzl has been published in Eater Chicago, Sprout Social, Toast, and MLive/Muskegon Chronicle. It was her experience at MLive that helped her learn valuable communication skills. She has a master of arts degree in journalism from Columbia College Chicago. While earning her bachelor of arts degree in history from Western Michigan University, she worked for the student newspaper, where she learned how to write for a public audience. Ms. Wenzl continues to develop her writing and storytelling skills at ReviewTrackers. While the medium will continue to change, Ms. Wenzl will always have a passion for writing.

Please visit http://www.reviewtrackers.com for more information.

Ms. Wenzl can be contacted at 866-854-7670 or megan@reviewtrackers.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.