Editorial Board   Guest Author

Ms. Wenzl

Megan Wenzl

Associate Editor, ReviewTrackers

Megan Wenzl is the Associate Editor for ReviewTrackers, an award-winning customer feedback software that helps businesses transform the customer experience. The platform collects review data to surface customer insights that enable brands to listen, comprehend and make data-driven decisions about what their customers truly need or want. As a writer who is naturally curious, Ms. Wenzl is constantly seeking out news on the latest industry trends and market movement. Ms. Wenzl has a strong passion for creating and circulating stories that raise questions and move others to seek new answers - to think outside the box. With her Associate Editor role at ReviewTrackers, Ms. Wenzl is primarily responsible for honing the voice of the brand through insightful writing that is based off of data and creative logic. Ms. Wenzl has an extensive writing background. She's written about a range of different topics including customer experience, customer service, online reviews, productivity, leadership, and root beer floats. Beyond her work on the ReviewTrackers blog, Ms. Wenzl has contributed to a wide variety of external publications. Ms. Wenzl has been published in Eater Chicago, Sprout Social, Toast, and MLive/Muskegon Chronicle. It was her experience at MLive that helped her learn valuable communication skills. She has a master of arts degree in journalism from Columbia College Chicago. While earning her bachelor of arts degree in history from Western Michigan University, she worked for the student newspaper, where she learned how to write for a public audience. Ms. Wenzl continues to develop her writing and storytelling skills at ReviewTrackers. While the medium will continue to change, Ms. Wenzl will always have a passion for writing.

Please visit http://www.reviewtrackers.com for more information.

Ms. Wenzl can be contacted at 866-854-7670 or megan@reviewtrackers.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.