Editorial Board   Guest Author

Ms. Fox

Amber Fox

National Director of Sales, Signature Worldwide

Currently with Signature Worldwide as National Director of Sales with over 20 years of hospitality sales and marketing experience, Amber Fox is responsible for developing and maintaining relationships with hospitality organizations throughout the United States. She serves as a respected consultant to her hospitality clients, offering suggestions to increase revenue and improve guest loyalty through training and business solutions. Ms. Fox specializes in sales training programs for the hospitality industry and has worked with sales leaders to identify key objectives and create plans to help reach their goals. She has developed classes and presentations on such topics as social media prospecting, business writing, and networking for profit. Prior to joining Signature, Ms. Fox has held positions at hotel brand management company and property levels in sales and marketing. While in these positions, Ms. Fox successfully planned and implemented the marketing for new hotel openings, was a successful sales leader of hotel Directors of Sales and Sales Managers, helped under performing properties increase revenue, and provided sales and marketing support to hundreds of hotels. She also helped develop and manage a sales and marketing program for a new brand. Ms. Fox holds a bachelor's degree in Communication Arts with an emphasis in Public Relations from Georgia Southern University. She has served as President of the Ohio Chapter of Hospitality Sales and Marketing Association. She writes hospitality and training related articles and is a frequent speaker for many hospitality organizations and associations. She lives in Georgia when not traveling around the country to meet with hospitality organizations.

Please visit http://www.signatureworldwide.com for more information.

Ms. Fox can be contacted at 614-734-2813 or amberfox@signatureworldwide.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.