Editorial Board   Guest Author

Ms. Fox

Amber Fox

National Director of Sales, Signature Worldwide

Currently with Signature Worldwide as National Director of Sales with over 20 years of hospitality sales and marketing experience, Amber Fox is responsible for developing and maintaining relationships with hospitality organizations throughout the United States. She serves as a respected consultant to her hospitality clients, offering suggestions to increase revenue and improve guest loyalty through training and business solutions. Ms. Fox specializes in sales training programs for the hospitality industry and has worked with sales leaders to identify key objectives and create plans to help reach their goals. She has developed classes and presentations on such topics as social media prospecting, business writing, and networking for profit. Prior to joining Signature, Ms. Fox has held positions at hotel brand management company and property levels in sales and marketing. While in these positions, Ms. Fox successfully planned and implemented the marketing for new hotel openings, was a successful sales leader of hotel Directors of Sales and Sales Managers, helped under performing properties increase revenue, and provided sales and marketing support to hundreds of hotels. She also helped develop and manage a sales and marketing program for a new brand. Ms. Fox holds a bachelor's degree in Communication Arts with an emphasis in Public Relations from Georgia Southern University. She has served as President of the Ohio Chapter of Hospitality Sales and Marketing Association. She writes hospitality and training related articles and is a frequent speaker for many hospitality organizations and associations. She lives in Georgia when not traveling around the country to meet with hospitality organizations. Please visit http://www.signatureworldwide.com for more information.

Ms. Fox can be contacted at 614-734-2813 or amberfox@signatureworldwide.com

Coming up in July 2018...

Hotel Spa: Oasis Unplugged

The driving force in current hotel spa trends is the effort to manage unprecedented levels of stress experienced by their clients. Feeling increasingly overwhelmed by demanding careers and technology overload, people are craving places where they can go to momentarily escape the rigors of their daily lives. As a result, spas are positioning themselves as oases of unplugged human connection, where mindfulness and contemplation activities are becoming increasingly important. One leading hotel spa offers their clients the option to experience their treatments in total silence - no music, no talking, and no advice from the therapist - just pure unadulterated silence. Another leading hotel spa is working with a reputable medical clinic to develop a “digital detox” initiative, in which clients will be encouraged to unplug from their devices and engage in mindfulness activities to alleviate the stresses of excessive technology use. Similarly, other spas are counseling clients to resist allowing technology to monopolize their lives, and to engage in meditation and gratitude exercises in its place. The goal is to provide clients with a warm, inviting and tranquil sanctuary from the outside world, in addition to also providing genuine solutions for better sleep, proper nutrition, stress management and natural self-care. To accomplish this, some spas are incorporating a variety of new approaches - cryotherapy, Himalayan salt therapy and ayurveda treatments are becoming increasingly popular. Other spas are growing their own herbs and performing their treatments in lush outdoor gardens. Some spa therapists are being trained to assess a client's individual movement patterns to determine the most beneficial treatment specifically for them. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.