Editorial Board   Guest Author

Ms. Fox

Amber Fox

National Director of Sales, Signature Worldwide

Currently with Signature Worldwide as National Director of Sales with over 20 years of hospitality sales and marketing experience, Amber Fox is responsible for developing and maintaining relationships with hospitality organizations throughout the United States. She serves as a respected consultant to her hospitality clients, offering suggestions to increase revenue and improve guest loyalty through training and business solutions. Ms. Fox specializes in sales training programs for the hospitality industry and has worked with sales leaders to identify key objectives and create plans to help reach their goals. She has developed classes and presentations on such topics as social media prospecting, business writing, and networking for profit. Prior to joining Signature, Ms. Fox has held positions at hotel brand management company and property levels in sales and marketing. While in these positions, Ms. Fox successfully planned and implemented the marketing for new hotel openings, was a successful sales leader of hotel Directors of Sales and Sales Managers, helped under performing properties increase revenue, and provided sales and marketing support to hundreds of hotels. She also helped develop and manage a sales and marketing program for a new brand. Ms. Fox holds a bachelor's degree in Communication Arts with an emphasis in Public Relations from Georgia Southern University. She has served as President of the Ohio Chapter of Hospitality Sales and Marketing Association. She writes hospitality and training related articles and is a frequent speaker for many hospitality organizations and associations. She lives in Georgia when not traveling around the country to meet with hospitality organizations.

Please visit http://www.signatureworldwide.com for more information.

Ms. Fox can be contacted at 614-734-2813 or amberfox@signatureworldwide.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.