Editorial Board   Guest Author

Ms. Fox

Amber Fox

National Director of Sales, Signature Worldwide

Currently with Signature Worldwide as National Director of Sales with over 20 years of hospitality sales and marketing experience, Amber Fox is responsible for developing and maintaining relationships with hospitality organizations throughout the United States. She serves as a respected consultant to her hospitality clients, offering suggestions to increase revenue and improve guest loyalty through training and business solutions. Ms. Fox specializes in sales training programs for the hospitality industry and has worked with sales leaders to identify key objectives and create plans to help reach their goals. She has developed classes and presentations on such topics as social media prospecting, business writing, and networking for profit. Prior to joining Signature, Ms. Fox has held positions at hotel brand management company and property levels in sales and marketing. While in these positions, Ms. Fox successfully planned and implemented the marketing for new hotel openings, was a successful sales leader of hotel Directors of Sales and Sales Managers, helped under performing properties increase revenue, and provided sales and marketing support to hundreds of hotels. She also helped develop and manage a sales and marketing program for a new brand. Ms. Fox holds a bachelor's degree in Communication Arts with an emphasis in Public Relations from Georgia Southern University. She has served as President of the Ohio Chapter of Hospitality Sales and Marketing Association. She writes hospitality and training related articles and is a frequent speaker for many hospitality organizations and associations. She lives in Georgia when not traveling around the country to meet with hospitality organizations.

Please visit http://www.signatureworldwide.com for more information.

Ms. Fox can be contacted at 614-734-2813 or amberfox@signatureworldwide.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.