Editorial Board   Guest Author

Ms. Fox

Amber Fox

National Director of Sales, Signature Worldwide

Currently with Signature Worldwide as National Director of Sales with over 20 years of hospitality sales and marketing experience, Amber Fox is responsible for developing and maintaining relationships with hospitality organizations throughout the United States. She serves as a respected consultant to her hospitality clients, offering suggestions to increase revenue and improve guest loyalty through training and business solutions. Ms. Fox specializes in sales training programs for the hospitality industry and has worked with sales leaders to identify key objectives and create plans to help reach their goals. She has developed classes and presentations on such topics as social media prospecting, business writing, and networking for profit. Prior to joining Signature, Ms. Fox has held positions at hotel brand management company and property levels in sales and marketing. While in these positions, Ms. Fox successfully planned and implemented the marketing for new hotel openings, was a successful sales leader of hotel Directors of Sales and Sales Managers, helped under performing properties increase revenue, and provided sales and marketing support to hundreds of hotels. She also helped develop and manage a sales and marketing program for a new brand. Ms. Fox holds a bachelor's degree in Communication Arts with an emphasis in Public Relations from Georgia Southern University. She has served as President of the Ohio Chapter of Hospitality Sales and Marketing Association. She writes hospitality and training related articles and is a frequent speaker for many hospitality organizations and associations. She lives in Georgia when not traveling around the country to meet with hospitality organizations.

Please visit http://www.signatureworldwide.com for more information.

Ms. Fox can be contacted at 614-734-2813 or amberfox@signatureworldwide.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.