Editorial Board   Guest Author

Mr. Doyle

Michael Doyle

Managing Director and Executive VP, CHMWarnick

Michael Doyle, CHA is a Managing Director and Executive Vice President of CHMWarnick, the leading hotel asset management and owner advisory services firm in the US. Doyle brings more than 30 years' experience in operating, developing and asset managing first-class hotels and resorts, and golf properties. He leads a team of senior asset managers in the oversight of a client portfolio of over 60 hotels, 27,000 guestrooms and $15 billion in client investments. In this capacity, he is responsible for introducing best practices reporting standards, conducting property operational reviews, identifying opportunities to create value through revenue enhancement and cost containment, and fostering positive working relationships with the property management teams to collaboratively work to implement initiatives in support of owner investment goals. Doyle plays an active role in interviewing and approving property executive committee members, and is involved in the ongoing oversight of property operations, including the annual review and approval of operating budgets, market and operating plans and capital expenditure programs. Recognized for his expertise and demonstrated track record in operations, including prior experience as a General Manager at some of the world's finest hotels, Doyle holds a designation as a Certified Hotel Administrator. He has a BS in Hotel Management from Cornell University's School of Hotel Administration. For more information about Doyle and CHMWarnick, follow us on LinkedInatwww.linkedin.com/company/chmwarnick and Twitter @CHMWarnick.

Please visit https://www.CHMWarnick.com for more information.

Mr. Doyle can be contacted at 978-522-7000 or mdoyle@chmwarnick.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.