Editorial Board   Guest Author

Mr. Currie

Joe Currie

District Sales Manager, Egencia

Joe Currie has more than 20 years of experience in the corporate travel world. He grew up learning from his parents, who owned a global corporate travel agency with strong client ties to the automobile industry. As a child he learned the ins and outs of the industry over the dinner table, and that knowledge continues to serve him well. While he got his start working for Total Travel Management/Global Experts in Travel, he took a hiatus from travel to explore one of his other great loves, writing. For several years he worked in Los Angeles, as an actor and writer, before returning to the world of travel. Over the past eight years, Mr. Currie has served in numerous positions with Egencia, an Expedia, Inc. Company, including sales operations, customer service and strategic account management. In his current role at Egencia, Mr. Currie is a District Sales Manager for the Southeast Region. Mr. Currie is the current president of the GBTA North Carolina Chapter, and enjoys the opportunity to connect with other members of the travel community. In his time as president the North Carolina Chapter of GBTA has hosted numerous networking and educational events, increased membership and raised money for a variety of charities including Wine to Water, several North Carolina Children's Hospitals and Step Up for Soldiers. Raised in the suburbs of Detroit, Mr. Currie has also lived in Boston, Los Angeles and Tampa. With years of urban living under his belt, he is now embracing small-town life in Hillsborough, NC with his wife and two sons. In his spare time, Mr. Currie enjoys playing poker and golf, going fishing, playing sports with his kids and finding fun new restaurants with his wife.

Please visit http://www.egencia.com for more information.

Mr. Currie can be contacted at 919-225-8094 or jcurrie@egencia.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.