Editorial Board   Guest Author

Mr. Currie

Joe Currie

District Sales Manager, Egencia

Joe Currie has more than 20 years of experience in the corporate travel world. He grew up learning from his parents, who owned a global corporate travel agency with strong client ties to the automobile industry. As a child he learned the ins and outs of the industry over the dinner table, and that knowledge continues to serve him well. While he got his start working for Total Travel Management/Global Experts in Travel, he took a hiatus from travel to explore one of his other great loves, writing. For several years he worked in Los Angeles, as an actor and writer, before returning to the world of travel. Over the past eight years, Mr. Currie has served in numerous positions with Egencia, an Expedia, Inc. Company, including sales operations, customer service and strategic account management. In his current role at Egencia, Mr. Currie is a District Sales Manager for the Southeast Region. Mr. Currie is the current president of the GBTA North Carolina Chapter, and enjoys the opportunity to connect with other members of the travel community. In his time as president the North Carolina Chapter of GBTA has hosted numerous networking and educational events, increased membership and raised money for a variety of charities including Wine to Water, several North Carolina Children's Hospitals and Step Up for Soldiers. Raised in the suburbs of Detroit, Mr. Currie has also lived in Boston, Los Angeles and Tampa. With years of urban living under his belt, he is now embracing small-town life in Hillsborough, NC with his wife and two sons. In his spare time, Mr. Currie enjoys playing poker and golf, going fishing, playing sports with his kids and finding fun new restaurants with his wife. Please visit http://www.egencia.com for more information.

Mr. Currie can be contacted at 919-225-8094 or jcurrie@egencia.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.