Editorial Board   Guest Author

Ms. Heinicke

Krista Heinicke

PR Manager for Food & Beverage, The Broadmoor

Krista Heinicke is a former international athletic competitor, avid foodie and tireless public relations professional. Ms. Heinicke has been a member of The Broadmoor family since 2009 and prior to that, she held numerous roles in the hospitality industry. Growing up in Michigan and holding her first job at age 11 in the family McDonald's business and having a mother who majored in Food and Nutrition, food and beverage held a common thread and comforting guide in her life. Ms. Heinicke graduated from the University of Colorado in Colorado Springs with a Communications degree and simultaneously co owned a fine dining French restaurant Chez Pierre in downtown Colorado Springs. Never allowing grass to grow under her feet, she started a family and moved onto the world of retail and hospitality with Williams Sonoma. An opportunity arose to jump back into Public Relations where she worked with a small PR firm in Manitou Springs that specialized in equestrian and celebrity writing where she spent 4 years. As life takes unexpected turns, Ms. Heinicke went back to where she originally started her life in Colorado Springs, The Broadmoor. She has worked in all aspects of hospitality from sales to concierge to restaurant owner and Public Relations Manager for Food and Beverage for The Broadmoor. Securing clients stories in such publications as The Wall Street Journal, Town and Country Magazine as well as entertaining travel writers from Cooking Light, Chicago Tribune, Ms. Heinicke knows what it takes to build long lasting and trusting professional relationships.

Please visit http://www.thebroadmoor.com for more information.

Ms. Heinicke can be contacted at 719-471-6188 or kheinicke@broadmoor.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.