Editorial Board   Guest Author

Ms. Heinicke

Krista Heinicke

PR Manager for Food & Beverage, The Broadmoor

Krista Heinicke is a former international athletic competitor, avid foodie and tireless public relations professional. Ms. Heinicke has been a member of The Broadmoor family since 2009 and prior to that, she held numerous roles in the hospitality industry. Growing up in Michigan and holding her first job at age 11 in the family McDonald's business and having a mother who majored in Food and Nutrition, food and beverage held a common thread and comforting guide in her life. Ms. Heinicke graduated from the University of Colorado in Colorado Springs with a Communications degree and simultaneously co owned a fine dining French restaurant Chez Pierre in downtown Colorado Springs. Never allowing grass to grow under her feet, she started a family and moved onto the world of retail and hospitality with Williams Sonoma. An opportunity arose to jump back into Public Relations where she worked with a small PR firm in Manitou Springs that specialized in equestrian and celebrity writing where she spent 4 years. As life takes unexpected turns, Ms. Heinicke went back to where she originally started her life in Colorado Springs, The Broadmoor. She has worked in all aspects of hospitality from sales to concierge to restaurant owner and Public Relations Manager for Food and Beverage for The Broadmoor. Securing clients stories in such publications as The Wall Street Journal, Town and Country Magazine as well as entertaining travel writers from Cooking Light, Chicago Tribune, Ms. Heinicke knows what it takes to build long lasting and trusting professional relationships.

Please visit http://www.thebroadmoor.com for more information.

Ms. Heinicke can be contacted at 719-471-6188 or kheinicke@broadmoor.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.