Editorial Board   Guest Author

Ms. Heinicke

Krista Heinicke

PR Manager for Food & Beverage, The Broadmoor

Krista Heinicke is a former international athletic competitor, avid foodie and tireless public relations professional. Ms. Heinicke has been a member of The Broadmoor family since 2009 and prior to that, she held numerous roles in the hospitality industry. Growing up in Michigan and holding her first job at age 11 in the family McDonald's business and having a mother who majored in Food and Nutrition, food and beverage held a common thread and comforting guide in her life. Ms. Heinicke graduated from the University of Colorado in Colorado Springs with a Communications degree and simultaneously co owned a fine dining French restaurant Chez Pierre in downtown Colorado Springs. Never allowing grass to grow under her feet, she started a family and moved onto the world of retail and hospitality with Williams Sonoma. An opportunity arose to jump back into Public Relations where she worked with a small PR firm in Manitou Springs that specialized in equestrian and celebrity writing where she spent 4 years. As life takes unexpected turns, Ms. Heinicke went back to where she originally started her life in Colorado Springs, The Broadmoor. She has worked in all aspects of hospitality from sales to concierge to restaurant owner and Public Relations Manager for Food and Beverage for The Broadmoor. Securing clients stories in such publications as The Wall Street Journal, Town and Country Magazine as well as entertaining travel writers from Cooking Light, Chicago Tribune, Ms. Heinicke knows what it takes to build long lasting and trusting professional relationships.

Please visit http://www.thebroadmoor.com for more information.

Ms. Heinicke can be contacted at 719-471-6188 or kheinicke@broadmoor.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.