Editorial Board   Guest Author

Ms. Carr

Lisa Carr

Housekeeping Director, Disney's Grand Floridian Resort & Spa

Lisa Carr, Housekeeping Director at Disney's Grand Floridian Resort & Spa, has worked in a variety of positions and locations throughout her twenty three years with The Walt Disney Company. Starting her career in the operation as a housekeeper, Ms. Carr has worked in multiple resort hotels and opened several properties across the Walt Disney World® Resort. From Value to Deluxe resort hotels, she quickly learned that the only difference between each location is the theming and not the level of service; Disney's standards of hospitality are consistent across property and help set them apart from other companies in the industry. Ms. Carr takes every opportunity to make her team's efforts more effective and efficient whether by following industry trends down to the equipment her team uses. Throughout her career, she has built relationships and developed skills that have equipped her to be an informed, hands-on leader who believes in the development of her leadership team. With a passion for quality and guest service, Ms. Carr empowers her team to be role models and to take ownership over each and every guest experience. Always striving to deliver on the promise of being 'the place where dreams come true,' she pushes her team to always exceed expectations through individualized guest service. With millions of guests visiting the Walt Disney World Resort each year, it takes a hard-working team of talented hospitality professionals to make that promise a reality.

Please visit http://www.DisneyHousekeepingJobs.com/HotelExecutive for more information.

Ms. Carr can be contacted at 407-939-2273 or Recruitment.Marketing@disney.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.